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From Worst to First : Behind the Scenes of Continental's Remarkable Comeback by Gordon Bethune (1999, Trade Paperback)

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Condition Guide. Publication Date: 8/30/1999. Item Availability.

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Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-100471356522

ISBN-139780471356523

eBay Product ID (ePID)916713

Product Key Features

Book TitleFrom Worst to First : Behind the Scenes of Continental's Remarkable Comeback

Number of Pages304 Pages

LanguageEnglish

TopicManagement, Technical Writing

Publication Year1999

GenreTechnology & Engineering, Business & Economics

AuthorGordon Bethune

FormatTrade Paperback

Dimensions

Item Height0.8 in

Item Weight12.8 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

LCCN98-017733

Dewey Edition21

ReviewsIn his new book FROM WORST TO FIRST, Continental Airlines CEO Gordon Bethune tells how he led Continental's transformation into an award-winning carrier after years as an unprofitable airline that angered employees and customers.-USA Today "Some of Bethune's prescriptions are refreshingly straightforward... Bethune includes some fresh examples of his plain-spoken management style."-Business Week

Dewey Decimal387.7/06/573

Table Of ContentHOW WE CLIMBED FROM WORST TO FIRST. Is This Any Way to Run an Airline? The Last Suppers, or Whose Problem Is It? Fly to Win, or You Can Make a Pizza So Cheap Nobody Wants to Eat It. Fund the Future, or If There Ain't No Funds, There Ain't Gonna Be No Future. Make Reliability a Reality, or It's Time to Act Like a Real Airline. Working Together, or Which Part of This Watch Don't You Think We Need? Success Has No Autopilot. A FLIGHT PLAN FOR SUCCESS. How the Sickest Patients Need the Best Doctors, and Concerning Tapeworms. Nobody Loses When the Whole Team Wins. Keeping the Lines of Communication Open. Predictability, or the Value of a Zippo. What Gets Measured Gets Managed. Crop Duster's Son. Why You Just Read This Book. Acknowledgments. Index.

SynopsisThe numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesnt run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World . . . in an age where managing seems increasingly complicated, some of Bethunes prescriptions are refreshingly straightforward.-Business Week From Worst to First outlines Gordon Bethunes triumphs . . . about the turnaround hes led at Continental, a perennial basket case thats become an industry darling.-The Atlanta Journal-Constitution From Worst to First is [Gordon Bethunes] story of Continental Airlines turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has raised its overall marks more than any other in the 1990s.-The Seattle Post-Intelligencer All of Gordon Bethunes proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines employees and their families in times of need., "In this. often hilarious new book, Bethune tells how he approached his turnaround challenges. "-Fortune ". in an age where managing seems increasingly complicated, some of Bethunes prescriptions are refreshingly straightforward. "-BusinessWeek., The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World . . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need., The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World . . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution From Worst to First is Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need., 1994 rangierte Continental Airlines allgemein als schlechteste Airline und stand kurz vor dem Konkurs - das dritte Mal in nur 10 Jahren. Nur wenige Monate nach seinem Amtsantritt als CEO hatte Gordon Bethune einen enormen Erfolg zu verzeichnen: Nie zuvor war die Arbeitsmoral besser, und das Unternehmen war auf dem besten Weg zu rekordverdächtigen Umsätzen und Gewinnen. In diesem Buch erzählt Bethune, wie er und sein Team das wohl dramatischste Comeback in der Unternehmensgeschichte in die Wege geleitet haben. Er zeigt, wie Manager mit gesundem Menschenverstand und dem Mut, Gewinndenken einmal beiseite zu lassen, selbst die verbittertsten Angestellten wieder motivieren und zu neuen Qualitätsma stäben anspornen können. Ein lehrreiches Buch, das für Manager in allen Branchen wertvolle und nützliche Lektionen bereit hält. (09/99)

LC Classification NumberHE9803.C65B48 1998