Essentials of Marketing Analytics by Hair, Harrison & Ajjan; Hardcover Brand New

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Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
ISBN
9781264263608

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Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
1264263600
ISBN-13
9781264263608
eBay Product ID (ePID)
27050087388

Product Key Features

Publication Year
2021
Book Title
Essentials of Marketing Analytics
Topic
Commerce, Marketing / Research
Number of Pages
480 Pages
Language
English
Illustrator
Yes
Genre
Business & Economics
Author
Joseph F. Hair Jr., Dana E. Harrison, Haya Ajjan
Format
Hardcover

Additional Product Features

Intended Audience
Juvenile Audience
LCCN
2020-054554
Dewey Edition
23
Grade From
College Freshman
Grade To
College Graduate Student
Dewey Decimal
658.83
Table Of Content
PART ONE: OVERVIEW OF MARKETING ANALYTICS AND DATA MANAGEMENT Chapter 1: Introduction to Marketing Analytics Chapter 2: Data Management PART TWO: EXPLORING AND VISUALIZING DATA PATTERNS Chapter 3: Exploratory Data Analysis Using Cognitive Analytics Chapter 4: Data Visualization PART THREE: ANALYTICAL METHODS FOR SUPERVISED LEARNING Chapter 5: Regression Analysis Chapter 6: Neural Networks Chapter 7: Automated Machine Learning PART FOUR: ANALYTICAL METHODS FOR UNSUPERVISED LEARNING Chapter 8: Cluster Analysis Chapter 9: Market Basket Analysis PART FIVE: EMERGING ANALYTICAL APPROACHES Chapter 10: Natural Language Processing - Text Mining and Sentiment Analysis Chapter 11: Social Network Analysis Chapter 12: Web Analytics
Synopsis
The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more. The era of Big Data has literally brought about huge amounts of data to review, analyze and solve. Today's undergraduate and graduate students will need to have a keen understanding of not only the right types of questions to ask , but also the tools available to help answer them . Essentials of Marketing Analytics covers both, in a comprehensive, readable and flexible manner. Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more. Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics 1e is the most comprehensive, current, adaptable product on the market, The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more. The era of Big Data has literally brought about huge amounts of data to review, analyze and solve. Today's undergraduate and graduate students will need to have a keen understanding of not only the right types of questions to ask , but also the tools available to help answer them . Essentials of Marketing Analytics covers both, in a comprehensive, readable and flexible manner. Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more. Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics 1e is the most comprehensive, current, adaptable product on the market!
LC Classification Number
HF5415.2.H265 2021

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