Marketing Plans: A Complete Guide in Pictures by McDonald, Malcolm
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Ubicado en: Hertfordshire, Reino Unido
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Entrega prevista entre el sáb. 3 may. y el vie. 16 may. a 43230
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N.º de artículo de eBay:156311684071
Características del artículo
- Estado
- Book Title
- Marketing Plans: A Complete Guide in Pictures
- ISBN
- 9781119943136
Acerca de este producto
Product Information
An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. It's not difficult to spot those organizations that have failed to adopt a marketing approach! In order for managers and students to quickly grasp the key principles, one of the world's leading marketing educators, Malcolm McDonald, has teamed up with expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide. Using black and white cartoons and graphics packed with ideas and examples, Marketing Plans: A Complete Guide in Pictures is a highly accessible primer that is both a rigorous and serious introduction to the subject for those discovering marketing for the first time, and a versatile companion for more experienced professionals. This book is based on the international bestseller Marketing Plans: How to Prepare Them, How to Use Them by Malcolm McDonald and Hugh Wilson (Wiley).
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781119943136
eBay Product ID (ePID)
111600854
Product Key Features
Number of Pages
168 Pages
Publication Name
Marketing Plans: a Complete Guide in Pictures
Language
English
Subject
Management, Marketing
Publication Year
2012
Type
Textbook
Format
Paperback
Dimensions
Item Height
243 mm
Item Weight
312 g
Item Width
170 mm
Additional Product Features
Country/Region of Manufacture
United States
Descripción del artículo del vendedor
Información de vendedor profesional
Número de IVA: GB 858 5123 06
CRN: 04924751
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Phatpocket Book Shoppe
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