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Ladislav Sutnar : Visual Design in Action by Reto Caduff (2015, Hardcover)
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Ladislav Sutnar : Visual Design in Action, Hardcover by Sutnar, Ladislav, ISBN 3037784245, ISBN-13 9783037784242, Brand New, Free shipping in the US Sutnar's brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called "information design." Visual Design in Action is a snapshot of Sutnar's American period (1), and includes graphics for Carr's Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works.
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Product Identifiers
PublisherLars Muller Publishers
ISBN-103037784245
ISBN-139783037784242
eBay Product ID (ePID)205614336
Product Key Features
Book TitleLadislav Sutnar : Visual Design in Action
Number of Pages188 Pages
LanguageEnglish
TopicGraphic Arts / Commercial & Corporate, General
Publication Year2015
FeaturesLimited Edition
IllustratorYes
GenreDesign
AuthorReto Caduff
FormatHardcover
Dimensions
Item Height1 in
Item Weight52.1 Oz
Item Length12.6 in
Item Width8.8 in
Additional Product Features
Intended AudienceTrade
Dewey Edition23
Number of Volumes1 vol.
Dewey Decimal741.6
Edition DescriptionLimited
SynopsisHomage to Ladislav Sutnar, the pioneer of information design and a reprint of his rare, significant work from 1961., Sutnar's brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called "information design." Visual Design in Action is a snapshot of Sutnar's American period (1939-1976), and includes graphics for Carr's Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works. He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number. Visual Design in Action is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar's focus on the functional beauty of total clarity. This reprint of Visual Design in Action (originally published in limited quantities in 1961) is as spot-on about the power of design and "design thinking" as it ever was., Sutnar's brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called information design. Visual Design in Action is a snapshot of Sutnar's American period (1939-1976), and includes graphics for Carr's Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works. He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number. Visual Design in Action is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar's focus on the functional beauty of total clarity. This reprint of Visual Design in Action (originally published in limited quantities in 1961) is as spot-on about the power of design and design thinking as it ever was.
LC Classification NumberNC997
