E-Commerce 2012: Business, Technology, Society - Laudon, Kenneth C.|Traver, ...

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Características del artículo

Estado
En buen estado: Libro que se ha leído pero que está en buen estado. Daños mínimos en la tapa, ...
Release Year
2011
Book Title
E-Commerce 2012: Business, Technology, Society
ISBN
9780138018818
Categoría

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Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0138018812
ISBN-13
9780138018818
eBay Product ID (ePID)
110921918

Product Key Features

Number of Pages
912 Pages
Publication Name
E-Commerce 2012
Language
English
Publication Year
2011
Subject
E-Commerce / Internet Marketing, E-Commerce / General (See Also Computers / Electronic Commerce), Information Technology
Features
Revised
Type
Textbook
Author
Kenneth C. Laudon, Carol Guercio Traver
Subject Area
Computers, Business & Economics
Format
Hardcover

Dimensions

Item Height
0.6 in
Item Weight
55.4 Oz
Item Length
10 in
Item Width
8 in

Additional Product Features

Edition Number
8
Intended Audience
College Audience
Dewey Edition
22
Dewey Decimal
658.872
Edition Description
Revised edition
Table Of Content
Part 1: Introduction to E-Commerce Chapter 1: The Revolution is Just Beginning Chapter 2: E-Commerce Business Models and Concepts Part 2: Technology Infrastructure for E-commerce Chapter 3: E-Commerce Infrastructure: The Internet, Web, and Mobile Platform Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps Chapter 5: E-Commerce Security and Payment Systems Part 3: Business Concepts and Social Issues Chapter 6: E-Commerce Marketing Concepts: Social, Mobile, and Local Chapter 7: E-Commerce Marketing Communications Chapter 8: Ethical, Social, and Political Issues in E-Commerce Part 4: E-Commerce in Action Chapter 9: Online Retail and Services Chapter 10: Online Content and Media Chapter 11: Social Networks, Auctions, and Portals Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce
Synopsis
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field., This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field., For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.
LC Classification Number
HF5548.32

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