L.L.Bean Making of American Icon New Hardback Book Business Narrative Harvard

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Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
Type
Hardback Book
Size
9.5” x 6.5” x 1.25”
Country/Region of Manufacture
United States
ISBN
9781578511839

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Product Identifiers

Publisher
Harvard Business Review Press
ISBN-10
1578511836
ISBN-13
9781578511839
eBay Product ID (ePID)
53564573

Product Key Features

Book Title
L. L. Bean : the Making of an American Icon
Number of Pages
304 Pages
Language
English
Topic
Industries / General, Camping, Mail Order
Publication Year
2006
Illustrator
Yes
Genre
Sports & Recreation, Business & Economics
Author
Leon Gorman
Format
Hardcover

Dimensions

Item Height
1.2 in
Item Weight
23.6 Oz
Item Length
9.6 in
Item Width
6.5 in

Additional Product Features

Intended Audience
Trade
LCCN
2006-011142
Dewey Edition
22
Dewey Decimal
381/.4579654
Table Of Content
IntroductionPart 1: 1960-1967 Chapter 1. L.L. Gives Me a Job Chapter 2. Learning the Business Chapter 3. Who Will Succeed L.L.'Part 2: 1968 - 1975 Chapter 4. A Committee of One Chapter 5. Living the L.L. Story Chapter 6. "To Run a Perfect Company"Part 3: 1976 - 1990 Chapter 7. Taking L.L.Bean Professional Chapter 8. Fashion Boom and Bust Chapter 9. Back on Track Chapter 10. End of an EraPart 4: 1991 2000 Chapter 11. TQ and Other Ventures Chapter 12. A Loss of Relevance Chapter 13. Time for Transformation Chapter 14. Platform for GrowthEpilogue
Synopsis
L. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers' needs, L. L. Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity. Written by Leon Gorman, grandson of founder L. L., this is the first authoritative, true-to-life account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gorman's behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change. Woven throughout the narrative are themes that will resonate with managers and general readers alike: how to shape a powerhouse brand around bedrock beliefs and values, how to balance growth and tradition, and how to craft and preserve an authentic corporate identity.
LC Classification Number
HD9993.C354L1828

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