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Strategic Management: Concepts 5e by Frank Rothaermel International Edition
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- ¡Cómpralo ya!Strategic Management: Concepts 5e by Frank Rothaermel International Edition
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N.º de artículo de eBay:153328779610
Última actualización el 20 oct 2024 18:44:32 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Topic
- Networks, Networking
- Features
- International Edition
- Product Type
- Textbook
- County
- Down
- Educational Level
- College
- Edition
- International Edition
- Genre
- Management
- Special Attributes
- International Edition
- ISBN
- 9781264103799
Acerca de este producto
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
1264103794
ISBN-13
9781264103799
eBay Product ID (ePID)
15038832890
Product Key Features
Number of Pages
576 Pages
Language
English
Publication Name
Loose-Leaf for Strategic Management
Subject
Management, Strategic Planning
Publication Year
2020
Type
Textbook
Subject Area
Business & Economics
Format
Ringbound
Dimensions
Item Height
1.1 in
Item Weight
33.8 Oz
Item Length
9.9 in
Item Width
8.4 in
Additional Product Features
Edition Number
5
Intended Audience
College Audience
LCCN
2019-046436
Grade From
College Freshman
Illustrated
Yes
Grade To
College Graduate Student
Table Of Content
PART ONE: ANALYSIS 1. What Is Strategy? 2. Strategic Leadership: Managing the Strategy Process 3. External Analysis: Industry Structure, Competitive Forces, and Strategic Groups 4. Internal Analysis: Resources, Capabilities, and Core Competencies 5. Competitive Advantage, Firm Performance, and Business Models PART TWO: FORMULATION 6. Business Strategy: Differentiation, Cost Leadership, and Blue Oceans 7. Business Strategy: Innovation, Entrepreneurship, and Platforms 8. Corporate Strategy: Vertical Integration and Diversification 9. Corporate Strategy: Strategic Alliances, Mergers, and Acquisitions 10. Global Strategy: Competing Around the World PART THREE: IMPLEMENTATION 11. Organizational Design: Structure, Culture, and Control 12. Corporate Governance and Business Ethics PART FOUR: MINICASES How to Conduct a Case Analysis MiniCases 1. Apple: What's Next?2. Starbucks CEO Kevin Johnson: " I'm not Howard Schultz" 3. BlackBerry's Rise and Fall 4. Nike's Core Competency: The Risky Business of Creating Heroes 5. Business Model Innovation: How Dollar Shave Club Disrupted Gillette 6. How JCPenney Sailed into a Red Ocean 7. Platform Strategy: How PayPal Solved the Chicken-or-Egg Problem 8. GE: Corporate Strategy Gone Wrong 9. Disney: Building Billion Dollar Franchises 10. Hollywood Goes Global 11. Yahoo: From Internet Darling to Fire Sale 12. Uber: Ethically Most Challenges Tech Company? Full-Length Cases 1. Airbnb Inc.* 2. Kickstarter 3. Facebook, Inc.* 4. Space X 5. Delta Air Lines, Inc. 6. The Movie Exhibition Industry 7. Starbucks Corporation* 8. The Vanguard Group* 9. Better World Books and the Triple Bottom Line 10. McDonald's Corporation* 11. Best Buy Co., Inc.* 12. Walmart, Inc. 13. Tesla, Inc.* 14. Netflix, Inc.* 15. Amazon.com., Inc.* 16. Apple, Inc.* 17. The Walt Disney Company* 18. UPS in India 19. Alphabet's Google 20. Merck & Co., Inc. 21. Nike, Inc.* 22. Uber Technologies *Note: The 12 Full-Length cases are included as a separate complimentary eBook in Connect are: Airbnc, Inc., Facebook, Inc., Starbucks Corporation, The Vanguard Group, McDonald's Corporation, Best Buy Co., Inc., Tesla, Inc., Netflix, Inc., Amazon.com, Inc., Apple, Inc., The Walt Disney Company, Nike, Inc.
Synopsis
Strategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 5e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students' skills to become successful future leaders capable of making well-reasoned strategic decisions.
LC Classification Number
HD30.28.R6646 2021
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