Leading Digital: Turning Technology Into Business Transformation

by Westerman, George; Bonnet, Didier;... | HC | LikeNew
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“Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ...
Binding
Hardcover
Weight
1 lbs
Product Group
Book
IsTextBook
No
ISBN
9781625272478

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Product Identifiers

Publisher
Harvard Business Review Press
ISBN-10
1625272472
ISBN-13
9781625272478
eBay Product ID (ePID)
201569131

Product Key Features

Book Title
Leading Digital : Turning Technology Into Business Transformation
Number of Pages
256 Pages
Language
English
Publication Year
2014
Topic
Industries / Computers & Information Technology, Management, Strategic Planning, Organizational Development
Illustrator
Yes
Genre
Business & Economics
Author
Andrew Mcafee, Didier Bonnet, George Westerman
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
18.5 Oz
Item Length
9.2 in
Item Width
6.1 in

Additional Product Features

Intended Audience
Trade
LCCN
2014-013859
Dewey Edition
23
Reviews
This is not simply a book for digital-only companies, but rather a book for all companies who want to learn to amplify revenue figures via digital channels." — 800 CEO READ ADVANCE PRAISE for Leading Digital : Pete Blackshaw, Global Head of Digital and Social Media, Nestlé— Successful transformation of your organization to digital doesn't just happen—you need to lead it. Leading Digital shows the key elements and processes that have made Digital Masters out of companies around the globe, in many different industries, not just high-tech. A must-read." Michael Tushman, professor, Harvard Business School; coauthor, Winning Through Innovation — The days when senior executives could delegate technology issues to their technology people are over. Digital leadership capability is essential to thriving in a world of fast-changing technologies. Westerman, Bonnet, and McAfee provide a clear and readable guidebook to help any leader or manager play an effective role in turning technology challenges into transformation opportunities, both now and in the future." Joe Tucci, Chairman and CEO, EMC Corp.— To stay relevant in this new, always-connected digital universe, businesses in virtually every industry are reinventing their business models for unprecedented customer access, interaction, speed, and scale. Leading Digital shows how transformative companies are navigating this disruptive era successfully—and why others are falling behind." Pierre Pringuet, Vice Chairman of the Board and CEO, Pernod Ricard— Leading Digital provides comprehensive, fact-based insights into how multinational companies can leverage digital technology to transform their businesses' performance. In this book, the authors provide not only the inspiration, but also the practical guidance required for CEOs to successfully navigate this complex transformation." Erik Brynjolfsson, professor, MIT Sloan School; Director, MIT Initiative on the Digital Economy; and coauthor, The Second Machine Age — Technologies—whether based on stone, steel, or software—are tools. They deliver results only when wielded effectively. Westerman, Bonnet, and McAfee's careful and insightful research reveals the patterns common to the most effective leaders of the digital revolution and shows how they are using digital technologies to deliver impressive results." Charlene Li, founder and CEO, Altimeter Group; author, Open Leadership ; and coauthor, Groundswell — Digital is no longer the responsibility of a few tech-savvy executives—in the age of digital customers, it needs to be the responsibility of every leader in the organization. Leading Digital provides a blueprint for digital transformation.", "This is not simply a book for digital-only companies, but rather a book for all companies who want to learn to amplify revenue figures via digital channels." -- 800 CEO READ ADVANCE PRAISE for Leading Digital : Pete Blackshaw, Global Head of Digital and Social Media, Nestlé-- "Successful transformation of your organization to digital doesn't just happen--you need to lead it. Leading Digital shows the key elements and processes that have made Digital Masters out of companies around the globe, in many different industries, not just high-tech. A must-read." Michael Tushman, professor, Harvard Business School; coauthor, Winning Through Innovation -- "The days when senior executives could delegate technology issues to their technology people are over. Digital leadership capability is essential to thriving in a world of fast-changing technologies. Westerman, Bonnet, and McAfee provide a clear and readable guidebook to help any leader or manager play an effective role in turning technology challenges into transformation opportunities, both now and in the future." Joe Tucci, Chairman and CEO, EMC Corp.-- "To stay relevant in this new, always-connected digital universe, businesses in virtually every industry are reinventing their business models for unprecedented customer access, interaction, speed, and scale. Leading Digital shows how transformative companies are navigating this disruptive era successfully--and why others are falling behind." Pierre Pringuet, Vice Chairman of the Board and CEO, Pernod Ricard-- " Leading Digital provides comprehensive, fact-based insights into how multinational companies can leverage digital technology to transform their businesses' performance. In this book, the authors provide not only the inspiration, but also the practical guidance required for CEOs to successfully navigate this complex transformation." Erik Brynjolfsson, professor, MIT Sloan School; Director, MIT Initiative on the Digital Economy; and coauthor, The Second Machine Age -- "Technologies--whether based on stone, steel, or software--are tools. They deliver results only when wielded effectively. Westerman, Bonnet, and McAfee's careful and insightful research reveals the patterns common to the most effective leaders of the digital revolution and shows how they are using digital technologies to deliver impressive results." Charlene Li, founder and CEO, Altimeter Group; author, Open Leadership ; and coauthor, Groundswell -- "Digital is no longer the responsibility of a few tech-savvy executives--in the age of digital customers, it needs to be the responsibility of every leader in the organization. Leading Digital provides a blueprint for digital transformation.", ADVANCE PRAISE for Leading Digital : Pete Blackshaw, Global Head of Digital and Social Media, Nestlé— Successful transformation of your organization to digital doesn't just happen—you need to lead it. Leading Digital shows the key elements and processes that have made Digital Masters out of companies around the globe, in many different industries, not just high-tech. A must-read." Michael Tushman, professor, Harvard Business School; coauthor, Winning Through Innovation — The days when senior executives could delegate technology issues to their technology people are over. Digital leadership capability is essential to thriving in a world of fast-changing technologies. Westerman, Bonnet, and McAfee provide a clear and readable guidebook to help any leader or manager play an effective role in turning technology challenges into transformation opportunities, both now and in the future." Joe Tucci, Chairman and CEO, EMC Corp.— To stay relevant in this new, always-connected digital universe, businesses in virtually every industry are reinventing their business models for unprecedented customer access, interaction, speed, and scale. Leading Digital shows how transformative companies are navigating this disruptive era successfully—and why others are falling behind." Pierre Pringuet, Vice Chairman of the Board and CEO, Pernod Ricard— Leading Digital provides comprehensive, fact-based insights into how multinational companies can leverage digital technology to transform their businesses' performance. In this book, the authors provide not only the inspiration, but also the practical guidance required for CEOs to successfully navigate this complex transformation." Erik Brynjolfsson, professor, MIT Sloan School; Director, MIT Initiative on the Digital Economy; and coauthor, The Second Machine Age — Technologies—whether based on stone, steel, or software—are tools. They deliver results only when wielded effectively. Westerman, Bonnet, and McAfee's careful and insightful research reveals the patterns common to the most effective leaders of the digital revolution and shows how they are using digital technologies to deliver impressive results." Charlene Li, founder and CEO, Altimeter Group; author, Open Leadership ; and coauthor, Groundswell — Digital is no longer the responsibility of a few tech-savvy executives—in the age of digital customers, it needs to be the responsibility of every leader in the organization. Leading Digital provides a blueprint for digital transformation.", "This is not simply a book for digital-only companies, but rather a book for all companies who want to learn to amplify revenue figures via digital channels." -- 800 CEO READ ADVANCE PRAISE for Leading Digital : Pete Blackshaw, Global Head of Digital and Social Media, Nestl-- "Successful transformation of your organization to digital doesn't just happen--you need to lead it. Leading Digital shows the key elements and processes that have made Digital Masters out of companies around the globe, in many different industries, not just high-tech. A must-read." Michael Tushman, professor, Harvard Business School; coauthor, Winning Through Innovation -- "The days when senior executives could delegate technology issues to their technology people are over. Digital leadership capability is essential to thriving in a world of fast-changing technologies. Westerman, Bonnet, and McAfee provide a clear and readable guidebook to help any leader or manager play an effective role in turning technology challenges into transformation opportunities, both now and in the future." Joe Tucci, Chairman and CEO, EMC Corp.-- "To stay relevant in this new, always-connected digital universe, businesses in virtually every industry are reinventing their business models for unprecedented customer access, interaction, speed, and scale. Leading Digital shows how transformative companies are navigating this disruptive era successfully--and why others are falling behind." Pierre Pringuet, Vice Chairman of the Board and CEO, Pernod Ricard-- " Leading Digital provides comprehensive, fact-based insights into how multinational companies can leverage digital technology to transform their businesses' performance. In this book, the authors provide not only the inspiration, but also the practical guidance required for CEOs to successfully navigate this complex transformation." Erik Brynjolfsson, professor, MIT Sloan School; Director, MIT Initiative on the Digital Economy; and coauthor, The Second Machine Age -- "Technologies--whether based on stone, steel, or software--are tools. They deliver results only when wielded effectively. Westerman, Bonnet, and McAfee's careful and insightful research reveals the patterns common to the most effective leaders of the digital revolution and shows how they are using digital technologies to deliver impressive results." Charlene Li, founder and CEO, Altimeter Group; author, Open Leadership ; and coauthor, Groundswell -- "Digital is no longer the responsibility of a few tech-savvy executives--in the age of digital customers, it needs to be the responsibility of every leader in the organization. Leading Digital provides a blueprint for digital transformation."
Dewey Decimal
658.4/038
Synopsis
Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more., Become a Digital Master--No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital , authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: - How to engage better with your customers - How to digitally enhance operations - How to create a digital vision - How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy., Become a Digital Master--No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital , authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: * How to engage better with your customers * How to digitally enhance operations * How to create a digital vision * How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
LC Classification Number
HD30.2.W4645 2014

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