*SIGNED* THE CONQUEST OF COOL: BUSINESS CULTURE... By Thomas Frank (Hardcover)

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Notas del vendedor
“Signed by the author. Dust jacket has wear. Has wear on edges/corners of dust jacket. Has light ...
Personalize
No
Type
Hardcover
Signed By
Thomas Frank
Signed
Yes
Ex Libris
No
Personalized
No
Inscribed
No
Vintage
No
ISBN
9780226259918

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Product Identifiers

Publisher
University of Chicago Press
ISBN-10
0226259919
ISBN-13
9780226259918
eBay Product ID (ePID)
563394

Product Key Features

Book Title
Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism
Number of Pages
322 Pages
Language
English
Publication Year
1997
Topic
Political Ideologies / Radicalism, Marketing / General, Consumer Behavior, Modern / 20th Century, Commerce, Popular Culture, Advertising & Promotion
Illustrator
Yes
Genre
Political Science, Social Science, Business & Economics, History
Author
Thomas Frank
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
22.1 Oz
Item Length
9 in
Item Width
5.8 in

Additional Product Features

Intended Audience
Trade
LCCN
97-017556
TitleLeading
The
Dewey Edition
21
Dewey Decimal
381.3/0973/0904
Table Of Content
Acknowledgments 1. A Cultural Perpetual Motion Machine: Management Theory and Consumer Revolution in the 1960s 2. Buttoned Down: High Modernism on Madison Avenue 3. Advertising as Cultural Criticism: Bill Bernbach versus the Mass Society 4. Three Rebels: Advertising Narratives of the Sixties 5. "How Do We Break These Conformists of Their Conformity?": Creativity Conquers All 6. Think Young: Youth Culture and Creativity 7. The Varieties of Hip: Advertisements of the 1960s 8. Carnival and Cola: Hip versus Square in the Cola Wars 9. Fashion and Flexibility 10. Hip and Obsolescence 11. Hip as Official Capitalist Style Appendix Notes Index
Synopsis
While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing study, Thomas Frank shows how the youthful revolutionaries were joined--and even anticipated --by such unlikely allies as the advertising industry and the men's clothing business. " Thomas Frank is] perhaps the most provocative young cultural critic of the moment."--Gerald Marzorati, New York Times Book Review "An indispensable survival guide for any modern consumer."-- Publishers Weekly , starred review "Frank makes an ironclad case not only that the advertising industry cunningly turned the countercultural rhetoric of revolution into a rallying cry to buy more stuff, but that the process itself actually predated any actual counterculture to exploit."--Geoff Pevere, Toronto Globe and Mail " The Conquest of Cool helps us understand why, throughout the last third of the twentieth century, Americans have increasingly confused gentility with conformity, irony with protest, and an extended middle finger with a populist manifesto. . . . His voice is an exciting addition to the soporific public discourse of the late twentieth century."--T. J. Jackson Lears, In These Times "An invaluable argument for anyone who has ever scoffed at hand-me-down counterculture from the '60s. A spirited and exhaustive analysis of the era's advertising."--Brad Wieners, Wired Magazine "Tom Frank is . . . not only old-fashioned, he's anti-fashion, with a place in his heart for that ultimate social faux pas, leftist politics."--Roger Trilling, Details, While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing study, Thomas Frank shows how the youthful revolutionaries were joined--and even anticipated --by such unlikely allies as the advertising industry and the men's clothing business. "[Thomas Frank is] perhaps the most provocative young cultural critic of the moment."--Gerald Marzorati, New York Times Book Review "An indispensable survival guide for any modern consumer."-- Publishers Weekly , starred review "Frank makes an ironclad case not only that the advertising industry cunningly turned the countercultural rhetoric of revolution into a rallying cry to buy more stuff, but that the process itself actually predated any actual counterculture to exploit."--Geoff Pevere, Toronto Globe and Mail " The Conquest of Cool helps us understand why, throughout the last third of the twentieth century, Americans have increasingly confused gentility with conformity, irony with protest, and an extended middle finger with a populist manifesto. . . . His voice is an exciting addition to the soporific public discourse of the late twentieth century."--T. J. Jackson Lears, In These Times "An invaluable argument for anyone who has ever scoffed at hand-me-down counterculture from the '60s. A spirited and exhaustive analysis of the era's advertising."--Brad Wieners, Wired Magazine "Tom Frank is . . . not only old-fashioned, he's anti-fashion, with a place in his heart for that ultimate social faux pas, leftist politics."--Roger Trilling, Details
LC Classification Number
HF5415.1.F72 1997

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