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Thank You for Arguing, Third Edition : What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion by Jay Heinrichs (2017, Trade Paperback)
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Brenham Book Company (1138)
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Product Identifiers
PublisherPotter/Ten SPEED/Harmony/Rodale
ISBN-100804189935
ISBN-139780804189934
eBay Product ID (ePID)237647555
Product Key Features
Number of Pages480 Pages
LanguageEnglish
Publication NameThank You for Arguing, Third Edition : What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion
SubjectCommunication Studies, Speech, Rhetoric, Negotiating
Publication Year2017
TypeTextbook
AuthorJay Heinrichs
Subject AreaLanguage Arts & Disciplines, Business & Economics
FormatTrade Paperback
Dimensions
Item Height1 in
Item Weight16.8 Oz
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceTrade
LCCN2016-059162
SynopsisA master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated. The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specfic groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the Yoda Technique. Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, erudite, and truly enlightening, it not only teaches you how to recognize a paralipsis when you hear it, but also how to wield the weapons of persuasion the next time you really, really, want to get your own way.
LC Classification NumberP301.5.P47H45 2017
