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Marketing Research - Hardcover, by Burns Alvin; Veeck Ann; Bush - Acceptable n
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N.º de artículo de eBay:146724919991
Última actualización el 24 ago 2025 02:58:38 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Book Title
- Marketing Research
- ISBN
- 9780134167404
Acerca de este producto
Product Identifiers
Publisher
Pearson Education
ISBN-10
0134167406
ISBN-13
9780134167404
eBay Product ID (ePID)
221555950
Product Key Features
Number of Pages
496 Pages
Publication Name
Marketing Research
Language
English
Subject
Marketing / General, Marketing / Research
Publication Year
2016
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
36.8 Oz
Item Length
10.1 in
Item Width
8 in
Additional Product Features
Edition Number
8
Intended Audience
College Audience
LCCN
2017-302662
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8/3
Table Of Content
Introduction to Marketing Research The Marketing Research Industry The Marketing Research Process and Defining the Problem and Research Objectives Research Design Secondary Data and Packaged Information Qualitative Research Techniques Evaluating Survey Data Collection Methods Understanding Measurement, Developing Questions, and Designing the Questionnaire Selecting the Sample Determining the Size of a Sample Dealing with Field Work and Data Quality Issues Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses Implementing Basic Differences Tests Making Use of Associations Tests Understanding Regression Analysis Basics The Research Report
Synopsis
For courses in global marketing. Marketing Research The Eighth Edition of Marketing Research continues to provide readers with a "nuts and bolts" introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies., The Eighth Edition of Marketing Research continues to provide readers with a "nuts and bolts" introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps readers relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies. KEY TOPICS: Introduction to Marketing Research; The Marketing Research Industry; The Marketing Research Process and Defining the Problem and Research Objectives; Research Design; Secondary Data and Packaged Information; Qualitative Research Techniques; Evaluating Survey Data Collection Methods; Understanding Measurement, Developing Questions, and Designing the Questionnaire; Selecting the Sample; Determining the Size of a Sample; Dealing with Field Work and Data Quality Issues; Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses; Implementing Basic Differences Tests; Making Use of Associations Tests; Understanding Regression Analysis Basics; The Research Report MARKET: For anyone interested in marketing research., For courses in global marketing. Marketing Research The Eighth Edition of Marketing Research continues to provide students with a "nuts and bolts" introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.
LC Classification Number
HF5415.2.B779 2016
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- 7***j (831)- Votos emitidos por el comprador.Mes pasadoCompra verificadaI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.
- c***m (431)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaWOW!; I cannot believe this 4 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 04/19, Sat, Received 04/24 Thur to Hawaii using free shipping; USPS Ground Mail, Paperback Book in Good Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!The Great Crash, 1929 - Paperback, by J K Galbraith - Acceptable (#125958575357)
- _***b (56)- Votos emitidos por el comprador.Mes pasadoCompra verificadaI'm very happy with my purchase. It was an excellent value with free shipping. The condition is as described with a very good appearance and overall quality. The seller replied to my email and it arrived in 4 days!! I highly recommend this seller and give them 👍👍👍👍