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Library Marketing That Works! by Walters, Suzanne
by Walters, Suzanne | HC | VeryGood
USD12,79
Aproximadamente11,01 EUR
Estado:
“Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ”... Más informaciónacerca del estado
En muy buen estado
Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un estado excelente. No hay desperfectos visibles en la tapa y se incluye sobrecubierta, si procede, para las tapas duras. Todas las páginas están en perfecto estado, sin arrugas ni roturas y no falta ninguna. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
- ¡Cómpralo ya!Library Marketing That Works! by Walters, Suzanne
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Envío:
Gratis Economy Shipping.
Ubicado en: Aurora, Illinois, Estados Unidos
Entrega:
Entrega prevista entre el vie. 17 oct. y el mar. 21 oct. a 94104
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30 días para devoluciones. El vendedor paga el envío de la devolución.
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N.º de artículo de eBay:146574647157
Última actualización el 12 sep 2025 13:20:50 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- En muy buen estado
- Notas del vendedor
- Binding
- Hardcover
- Book Title
- Library Marketing That Works!
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9781555704735
Acerca de este producto
Product Identifiers
Publisher
Neal-Schuman Publishers, Incorporated
ISBN-10
1555704735
ISBN-13
9781555704735
eBay Product ID (ePID)
2615935
Product Key Features
Number of Pages
200 Pages
Language
English
Publication Name
Library Marketing That Works!
Publication Year
2004
Subject
Library & Information Science / Administration & Management, Library & Information Science / General
Type
Textbook
Subject Area
Language Arts & Disciplines
Format
Hardcover
Dimensions
Item Height
0.7 in
Item Weight
29.1 Oz
Item Length
11 in
Item Width
8.4 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2002-035988
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
021.7
Synopsis
Library marketing has forged into new territory as commercial marketing and public relations methods have reached the nonprofit and educational sectors. New technologies offer multiple new avenues for promoting library products and services. In Part I of this guide, Walters, author of the classic 1992 Marketing: A How-To-Do-It Manual for Librarians, provides step-by-step guidance for each and every phase of a comprehensive marketing program: determining the mission, conducting a SWOT analysis, doing market research, holding focus groups, planning campaigns, developing strategic marketing plans, and evaluating marketing efforts. Part II explores new techniques librarians can use including relationship marketing, marketing using listservs and Web sites, developing and using a wide variety of contact databases, and building relationships with stakeholders and donors. Clearly detailed with loads of helpful tips, this manual also covers demographic studies, outreach programs, Internet advertising, niche marketing, branding, effective competition strategy, and more. Along the way, real success stories from all types and sizes of libraries highlight proven secrets and approaches for marketing campaigns. The how-to guidance, success stories, and an accompanying CD-ROM with all the forms and other tools included in the book makes this a complete marketing action plan for libraries.
LC Classification Number
Z716.3.W24 2004
Descripción del artículo del vendedor
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ThriftBooks
99,1% de votos positivos•20,0 millones artículos vendidos
Registrado como vendedor profesional
Votos de vendedor (5.850.426)
- e***- (122)- Votos emitidos por el comprador.Mes pasadoCompra verificadaUnfortunately I received a damaged book, the item and the package both were damaged and it was clearly evident its appearance that it happened during transit. The seller was very understanding and gave me a full refund for the damaged book, though it was no fault of their own. Other than the damage, the book was as described, the quality and condition aside from the damaged spot was like new. The cost of the book was reasonable. I would definitely purchase from the seller again.
- v***v (2101)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.How to chalk talk, by Harlan Tarbell (#197064259889)
- 7***j (851)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.