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Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech
by Smith, Brian | PB | VeryGood
USD7,66
Aproximadamente6,62 EUR
Estado:
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Más informaciónacerca del estado
En muy buen estado
Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un estado excelente. No hay desperfectos visibles en la tapa y se incluye sobrecubierta, si procede, para las tapas duras. Todas las páginas están en perfecto estado, sin arrugas ni roturas y no falta ninguna. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
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Ubicado en: Aurora, Illinois, Estados Unidos
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Entrega prevista entre el jue. 16 oct. y el mié. 22 oct. a 94104
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N.º de artículo de eBay:146528092480
Última actualización el 23 sep 2025 10:11:07 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- En muy buen estado
- Notas del vendedor
- Binding
- Paperback
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781788600057
Acerca de este producto
Product Identifiers
Publisher
Practical Inspiration Publishing
ISBN-10
1788600053
ISBN-13
9781788600057
eBay Product ID (ePID)
7038676444
Product Key Features
Book Title
Brand Therapy : 15 Techniques for Creating Brand Strategy in Pharma and Medtech
Number of Pages
212 Pages
Language
English
Publication Year
2018
Topic
Marketing / Industrial, Industries / Pharmaceutical & Biotechnology
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
16.7 Oz
Item Length
8 in
Item Width
8 in
Additional Product Features
Intended Audience
Trade
Synopsis
A 'how to' book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools., "Smith has captured the new guide to brand relevance and sustainability." - Pamela Winsor, Chief Marketing Officer Medtronic Canada "A masterclass in one book." - Luciano Conde, CEO, Noventure "At last a book on marketing that perfectly fits the complexity and uniqueness of med tech and life sciences industries!" - Sandrine Letellier, VP Global Marketing, Smith & Nephew "I wish all our colleagues in the industry will make Brand Therapy their daily handbook." - Anne Baille, VP Strategic Marketing "It's a must read for anyone who leads or works in Brand Teams." - Craig Galloway, Associate Director International Marketing "Prof Brian Smith has condensed his 20 years of academic research into this step-by-step, brand strategy process which is tailored specifically for our unique customers and markets." - Kashif Ikram, Senior Director EMEA Medtronic "A must read for every marketing manager in the pharma or med device space." - Linda Beneze, CEO, Monarch Medical Technologies "There is clarity in the 'red thread' that runs right through from understanding the environment to developing appropriate strategy and ultimately measuring the impact & taking the learnings of the tactics that are developed... with the specific relevance to pharma and medtech highlighted throughout.' - Stephen Turley, Area Head, British & Irish Isle UCB Pharma "This book is written in such a way that it can be used as a 'go-to' guide for brand strategy definition, development and verification." - Russell Watts, Director, Business development and Marketing, EMEAI SCIEX, a Danaher company "This valuable handbook is a 'must have, must read and must use' for any anyone who wants to be successful in building Pharma or Medtech brand strategies." - Bharat Tewarie, EVP and CMO, UCB Pharma "Brian has translated the plethora of marketing literature into a healthcare context to make it relevant and current for the healthcare industry." - Jens Thiedemann, Head of Marketing Europe, Daiichi Sankyo Europe "Simple and straightforward tools with lots of examples. Useful for beginners as well as experienced executives - an intelligent, accessible and comprehensive handbook." - Yves Ottiger, VP Global Marketing & Sales, B. Braun. "Brand Therapy is the 21st-century strategic marketing Bible for pharma and medtech brand leaders and their teams." - Philippe GHEM, Senior Director, Marketing Excellence and Multichannel, GrUnenthal GmbH "Provides effective checks to ensure outcomes are based on critical thinking... a credible new reference to take effective, surgical action precisely on areas of opportunity." - Alain Tranchemontagne, Sr. Vice President, Marketing, Smith & Nephew "A workshop manual that supports brand teams in the conduct of the essential strategic planning process." - Ian Talmage, Senior Advisor, Global Strategic Marketing, Bayer AG The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry., "Smith has captured the new guide to brand relevance and sustainability." - Pamela Winsor, Chief Marketing Officer Medtronic Canada "A masterclass in one book." - Luciano Conde, CEO, Noventure "At last a book on marketing that perfectly fits the complexity and uniqueness of med tech and life sciences industries " - Sandrine Letellier, VP Global Marketing, Smith & Nephew "I wish all our colleagues in the industry will make Brand Therapy their daily handbook." - Anne Baille, VP Strategic Marketing "It's a must read for anyone who leads or works in Brand Teams." - Craig Galloway, Associate Director International Marketing "Prof Brian Smith has condensed his 20 years of academic research into this step-by-step, brand strategy process which is tailored specifically for our unique customers and markets." - Kashif Ikram, Senior Director EMEA Medtronic "A must read for every marketing manager in the pharma or med device space." - Linda Beneze, CEO, Monarch Medical Technologies "There is clarity in the 'red thread' that runs right through from understanding the environment to developing appropriate strategy and ultimately measuring the impact & taking the learnings of the tactics that are developed... with the specific relevance to pharma and medtech highlighted throughout.' - Stephen Turley, Area Head, British & Irish Isle UCB Pharma "This book is written in such a way that it can be used as a 'go-to' guide for brand strategy definition, development and verification." - Russell Watts, Director, Business development and Marketing, EMEAI SCIEX, a Danaher company "This valuable handbook is a 'must have, must read and must use' for any anyone who wants to be successful in building Pharma or Medtech brand strategies." - Bharat Tewarie, EVP and CMO, UCB Pharma "Brian has translated the plethora of marketing literature into a healthcare context to make it relevant and current for the healthcare industry." - Jens Thiedemann, Head of Marketing Europe, Daiichi Sankyo Europe "Simple and straightforward tools with lots of examples. Useful for beginners as well as experienced executives - an intelligent, accessible and comprehensive handbook." - Yves Ottiger, VP Global Marketing & Sales, B. Braun. " Brand Therapy is the 21st-century strategic marketing Bible for pharma and medtech brand leaders and their teams." - Philippe GHEM, Senior Director, Marketing Excellence and Multichannel, Gr nenthal GmbH "Provides effective checks to ensure outcomes are based on critical thinking... a credible new reference to take effective, surgical action precisely on areas of opportunity." - Alain Tranchemontagne, Sr. Vice President, Marketing, Smith & Nephew "A workshop manual that supports brand teams in the conduct of the essential strategic planning process." - Ian Talmage, Senior Advisor, Global Strategic Marketing, Bayer AG The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry., Brand Therapy is a "how to" book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.
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ThriftBooks
99,1% de votos positivos•20,0 millones artículos vendidos
Registrado como vendedor profesional
Votos de vendedor (5.843.389)
Este artículo (1)
Todos los artículos (5.843.389)
- Feedback automatico di eBay- Votos emitidos por el comprador.Mes pasadoOrdine consegnato puntualmente senza problemi
- e***- (122)- Votos emitidos por el comprador.Mes pasadoCompra verificadaUnfortunately I received a damaged book, the item and the package both were damaged and it was clearly evident its appearance that it happened during transit. The seller was very understanding and gave me a full refund for the damaged book, though it was no fault of their own. Other than the damage, the book was as described, the quality and condition aside from the damaged spot was like new. The cost of the book was reasonable. I would definitely purchase from the seller again.
- v***v (2101)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.How to chalk talk, by Harlan Tarbell (#197064259889)
- 7***j (851)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.