Ties That Bind : Inside the Extraordinary (sometimes Knotty) Food Marketing Continuum by Russell Zwanka (2019, Trade Paperback)

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Ties That Bind: Inside the Extraordinary (sometimes knotty) Food Marketing Continuum by Zwanka, Russell J. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less

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Product Identifiers

PublisherIndependently Published
ISBN-101688415092
ISBN-139781688415096
eBay Product ID (ePID)4038452227

Product Key Features

Book TitleTies That Bind : inside the Extraordinary (Sometimes Knotty) Food Marketing Continuum
Number of Pages148 Pages
LanguageEnglish
Publication Year2019
TopicMarketing / General
GenreBusiness & Economics
AuthorRussell Zwanka
FormatTrade Paperback

Dimensions

Item Height0.3 in
Item Weight9.8 Oz
Item Length9 in
Item Width6 in

Additional Product Features

Intended AudienceTrade
SynopsisYou start with the customer. Always the customer. This Food Marketing thing is the art of environmental scanning, the ability to stay one step ahead of the customer, the focus of category management, and the communication of your brand through assortment, pricing, format, locations, and engagement. Easy, right? It's knotty, complicated, and is only for the passionate! Let's go!
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