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Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-101405144068

ISBN-139781405144063

eBay Product ID (ePID)54256979

Product Key Features

Number of Pages154 Pages

LanguageEnglish

Publication NameIt's Not Just PR : Public Relations in Society

SubjectMedia Studies, Public Policy / Social Services & Welfare

Publication Year2006

TypeTextbook

AuthorSherry J. Holladay, W. Timothy Coombs

Subject AreaPolitical Science, Social Science

FormatTrade Paperback

Dimensions

Item Height0.5 in

Item Weight7.8 Oz

Item Length8.8 in

Item Width6.1 in

Additional Product Features

Intended AudienceScholarly & Professional

LCCN2006-020245

ReviewsCoombs and Holladay have provided a powerful and refreshing perspective on the 'good' and 'bad' in public relations practice. By showing us an alternative to a corporate-centric approach, they shine a light on the possibilities for ethical and effective public relations." Debra Worley, Department of Communication, Indiana State University"Shining a light of a different hue on PR practice, It's Not Just PR will help you explain PR's value to your boss or any critic of the PR industry." Doug Newsom, Schieffer School of Journalism, Texas Christian UniversityThis well-argued defense of the field and practice of public relations is in itself as good public relations job, in the best sense of that often-maligned term...the authors make a compelling case that public relations plays a valuable role in society." Choice, "Coombs and Holladay have provided a powerful and refreshing perspective on the 'good' and 'bad' in public relations practice. By showing us an alternative to a corporate-centric approach, they shine a light on the possibilities for ethical and effective public relations." Debra Worley, Department of Communication, Indiana State University "Shining a light of a different hue on PR practice, It's Not Just PR will help you explain PR's value to your boss or any critic of the PR industry." Doug Newsom, Schieffer School of Journalism, Texas Christian University, "Coombs and Holladay have provided a powerful and refreshing perspective on the 'good' and 'bad' in public relations practice. By showing us an alternative to a corporate-centric approach, they shine a light on the possibilities for ethical and effective public relations." --Debra Worley, Department of Communication, Indiana State University "Shining a light of a different hue on PR practice, It's Not Just PR will help you explain PR's value to your boss or any critic of the PR industry." --Doug Newsom, Schieffer School of Journalism, Texas Christian University "This well-argued defense of the field and practice of public relations is in itself as good public relations job, in the best sense of that often-maligned term...the authors make a compelling case that public relations plays a valuable role in society." ( Choice )

Dewey Edition23

IllustratedYes

Dewey Decimal659.2

Table Of ContentIntroduction 1. Does Society Need Public Relations? Media Use and the Term "PR " Criticisms of Public Relations Popular Press Books Describing the Importance of Public Relations Professional and Academic Defense of Public Relations Public Relations and the Marketplace of Ideas Re-focusing Public Relations Conclusion 2. Ethical Implications of Public Relations What is Public Communication? Ethical Responsibilities of PR as a Form of Public Communication Ethical Perspectives Professional Associations and Ethics The Boundary-spanning Role of the PR Professional Tensions for PR Practitioners Power Relationships The Power of PR Professionals in the Corporation A Postmodern Perspective on PR Conclusion 3. Who Practices Public Relations? Corporate-centric Histories of Public Relations Antagonistic Views of Corporations and Activists Power and Marginalization First Reform Era: Abolitionism and Temperance Second Reform Era: The Muckrakers Saul Alinsky: Activism in the 1960s Internet Activism Labor Unions and Public Relations Conclusion 4. Public Relations Influences Society Marketplace of Ideas Issues Management: A Framework of Effects on Public Policy Shaping Public Behavior Mixing Social and Policy Changes: Direct-to-Consumer Advertising and Big Pharm Conclusion 5. Global Effects of Public Relations Public Diplomacy: Government Public Relations Goes Global Private Voluntary Organizations: Activism Goes Global Corporations: Increased Demands from a Global Network of Relationships Conclusion Where We Have Been References Index

SynopsisPublic relations is a multibillion dollar industry, yet unlike its sister field of advertising, public relations is nearly undetectable to people outside of the industry. The public does not see the way public relations shapes and spins their news; influencing societal values, knowledge, and perceptions. It's Not Just "PR": Public Relations in Society provides a balanced view of public relations as neither flawless nor sinister. In addition to investigating corporate issues in PR, such as pharmaceutical companies' use of PR to influence the medicines we use, this book further examines public relations as a tool for marginalized groups, focusing on its use in the non-profit sector, and citing relevant examples like the use of PR to pressure Coca-Cola to reform labor practices in Latin America. This book also includes practical debate about power issues in public relations theory and practice., Public relations shapes and spins our news, influencing society's values, knowledge, and perceptions. Despite this, it often goes unnoticed. It's Not Just "PR" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non-profit sector. Investigates a broad range of examples, from Coca-Cola and corporate pharmaceutical companies, to the non-profit sector and reform labour practices in Latin America Charts new territory by focusing on the effects and influence of public relations, both intended and unintended, in a discipline that has all too often concentrated on skills with little or no reflection on societal impact Helps reveal why public relations is useful to society and how it has developed a negative public reputation Includes practical debate about power issues in public relations theory and practice Winner of the 2007 PRIDE award given by the PR Division of the National Communication Association, ublic relations is a multibillion dollar industry, yet unlike its sister field of advertising, public relations is nearly undetectable to people outside the industry. The public does not see the way public relations shapes and spins their news, influencing societal values, knowledge, and perceptions.t's Not Just PR: Public Relations in Society provides a balanced view of public relations as neither flawless nor sinister. In addition to investigating corporate issues in PR, such as pharmaceutical companies' use of PR to influence the medicines we use, this book further examines public relations as a tool for marginalized groups, focusing on its use in the non-profit sector, and citing relevant examples like the use of PR to pressure Coca-Cola to reform labor practices in Latin America. This book also includes practical debate about power issues in public relations theory and practice.

LC Classification NumberHM1221.C59 2007