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Strategic Planning for Public Relations by Smith, Ronald D.
by Smith, Ronald D. | PB | Good
USD6,52
Aproximadamente5,55 EUR
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“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Más informaciónacerca del estado
En buen estado
Libro que se ha leído pero que está en buen estado. Daños mínimos en la tapa, incluidas rozaduras, pero sin roturas ni agujeros. Es posible que no incluya sobrecubierta para tapas duras. Tapa muy poco desgastada. La mayoría de las páginas están en buen estado con muy pocas arrugas o roturas. El texto subrayado a lápiz es prácticamente inexistente, no hay texto resaltado ni anotaciones en los márgenes. No faltan páginas. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
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Ubicado en: Aurora, Illinois, Estados Unidos
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Entrega prevista entre el jue. 9 oct. y el mar. 14 oct. a 94104
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N.º de artículo de eBay:144432530971
Última actualización el 30 sep 2025 16:50:45 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- En buen estado
- Notas del vendedor
- Binding
- Paperback
- Weight
- 2 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780415506762
Acerca de este producto
Product Identifiers
Publisher
Routledge
ISBN-10
041550676X
ISBN-13
9780415506762
eBay Product ID (ePID)
3038299545
Product Key Features
Edition
4
Book Title
Strategic Planning for Public Relations
Number of Pages
560 Pages
Language
English
Publication Year
2012
Topic
Media Studies, Public Relations, Strategic Planning
Features
Revised
Illustrator
Yes
Genre
Social Science, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.1 in
Item Weight
34.5 Oz
Item Length
9.3 in
Item Width
7.4 in
Additional Product Features
LCCN
2012-023104
Dewey Edition
22
Dewey Decimal
659.2
Edition Description
Revised edition
Synopsis
This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic real-world public relations situations as well as current, timely events. This fourth edition highlights the results of new research studies on opinions and practices within the discipline, and adds overviews of several award-winning public relations campaigns. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework., This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic real-world public relations situations as well as current, timely events. This fourth edition highlights the results of new research studies on opinions and practices within the discipline, and adds overviews of several award-winning public relations campaigns.As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
LC Classification Number
HM1221.S77 2013
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ThriftBooks
99,1% de votos positivos•19,9 millones artículos vendidos
Registrado como vendedor profesional
Votos de vendedor (5.826.087)
Este artículo (1)
Todos los artículos (5.826.087)
- Automatische Bewertung von eBay- Votos emitidos por el comprador.Mes pasadoBestellung pünktlich und problemlos geliefert
- e***- (121)- Votos emitidos por el comprador.Mes pasadoCompra verificadaUnfortunately I received a damaged book, the item and the package both were damaged and it was clearly evident its appearance that it happened during transit. The seller was very understanding and gave me a full refund for the damaged book, though it was no fault of their own. Other than the damage, the book was as described, the quality and condition aside from the damaged spot was like new. The cost of the book was reasonable. I would definitely purchase from the seller again.
- v***v (2098)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.How to chalk talk, by Harlan Tarbell (#197064259889)
- 7***j (849)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.