Catalog by Carin Goldberg (2001, Hardcover)

Brenham Book Company (1109)
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The images she has chosen are pure forms, minimally decorative, juxtaposed to suggest further associations and ideas. The curve of a bodice mirrors the stitched seam of a basketball; a ceiling lights contours echo those of a flowing skirt.

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Product Identifiers

PublisherAbrams, Inc.
ISBN-101584791039
ISBN-139781584791034
eBay Product ID (ePID)1943596

Product Key Features

Book TitleCatalog
Number of Pages64 Pages
LanguageEnglish
Publication Year2001
TopicGeneral, Collections, Catalogs, Exhibitions / General
IllustratorYes
GenreArt, History
AuthorCarin Goldberg
FormatHardcover

Dimensions

Item Height0.5 in
Item Weight13.2 Oz
Item Length9.2 in
Item Width7.5 in

Additional Product Features

Intended AudienceTrade
LCCN2001-032043
Dewey Edition21
Grade FromEighth Grade
Dewey Decimal380.1/029/4
Grade ToCollege Graduate Student
SynopsisCarin Goldberg, ever on the lookout for useful images for her graphic projects, acquired a mail-order catalog dated winter 1951 to 1952. This two-pound "wish book" offered Americans everything they could ever need or hope to acquire.Here, Goldberg noted, were consumer goods presented as icons: brassieres and girdles were wonders of engineering, water heaters displayed as if they were pieces of sculpture -- hundreds of pages of clothes and appliances and tools elevated to stellar status. In this very personal selection of more than 60 of these images, she prompts one to wonder about the objects themselves, how they are presented, what they meant then and what they mean now.Goldberg is very clear that the attraction is not the nostalgia these items evoke. The images she has chosen are pure forms, minimally decorative, juxtaposed to suggest further associations and ideas. The curve of a bodice mirrors the stitched seam of a basketball; a ceiling light's contours echo those of a flowing skirt.Isolated from any sales description, these pieces are seductive and alluring in a completely unexpected way. An introduction by curator Dorothy Twining Globus forms a context for these images, both past and present.Catalog is a jewel to hold, peruse, and enjoy. The book's stunning design features a specialty binding; the front cover is embellished simply by a custom metal plate bearing the title. For design aficionados, lovers of fashion, and students of visual culture, this sly celebration of American consumerism is a must-have item in itself.
LC Classification NumberHF5861.G66 2001

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