Imagen 1 de 14
Galería
Imagen 1 de 14
¿Quieres vender uno?
Big Life in Advertising by Mary Wells Lawrence 2002 HCDJ First Edition Signed
USD29,99
Aproximadamente25,69 EUR
o Mejor oferta
Estado:
En buen estado
Libro que se ha leído pero que está en buen estado. Daños mínimos en la tapa, incluidas rozaduras, pero sin roturas ni agujeros. Es posible que no incluya sobrecubierta para tapas duras. Tapa muy poco desgastada. La mayoría de las páginas están en buen estado con muy pocas arrugas o roturas. El texto subrayado a lápiz es prácticamente inexistente, no hay texto resaltado ni anotaciones en los márgenes. No faltan páginas. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
- ¡Cómpralo ya!Big Life in Advertising by Mary Wells Lawrence 2002 HCDJ First Edition Signed
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Envío:
USD5,52 (aprox. 4,73 EUR) USPS Media MailTM.
Ubicado en: North Hollywood, California, Estados Unidos
Ahorra en envío combinado
Entrega:
Entrega prevista entre el vie. 15 ago. y el mar. 19 ago. a 94104
Devoluciones:
30 días para devoluciones. El comprador paga el envío de la devolución..
Pagos:
Compra con confianza
El vendedor asume toda la responsabilidad de este anuncio.
N.º de artículo de eBay:136094380450
Última actualización el 03 jul 2025 05:02:23 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Signed By
- Mary Wells Lawrence
- Signed
- Yes
- Narrative Type
- Nonfiction
- Country/Region of Manufacture
- United States
- Inscribed
- Yes
- Edition
- First Edition
- ISBN
- 9780375409127
Acerca de este producto
Product Identifiers
Publisher
Knopf Doubleday Publishing Group
ISBN-10
0375409122
ISBN-13
9780375409127
eBay Product ID (ePID)
2214912
Product Key Features
Book Title
Big Life in Advertising
Number of Pages
320 Pages
Language
English
Topic
Women in Business, Business
Publication Year
2002
Illustrator
Yes
Genre
Biography & Autobiography, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
22.4 Oz
Item Length
9.6 in
Item Width
6.6 in
Additional Product Features
Intended Audience
Trade
LCCN
2001-050402
TitleLeading
A
Dewey Edition
21
Dewey Decimal
659.1/092 B
Synopsis
One of advertising's all-time greats, Mary Wells Lawrence, shows us the American ad world from the 1950s through the 1980s in all its brilliance, excitement, fun and craziness. She captures the thrill of being a young copywriter in the 1960s at Doyle Dane Bernbach, working for the dazzling, revolutionary Bill Bernbach ("There was something volcanic [about him] . . . a little like being in the company of Mao or Che or the young Fidel"); how he took on a car rental firm that barely existed, announced to the world it was Number Two and therefore it tried harder-and overnight made the unknown Avis second only to the mighty Hertz; how Bernbach's "Think Small" campaign made big carobsessed America fall in love with the unlikely Volkswagen; how his Polaroid ads explained the mysterious instant camera to the public without saying a word. She writes about leaving Doyle Dane Bernbach (for seven years her Heaven on earth) for a new ad company, and how she made it her own, producing the simple and unforgettable "Plop Plop Fizz Fizz" Alka-Seltzer commercial by getting rid of the cartoon tablet, Speedy, and creating a frothy, luminous commercial composed of nothing but two Alka-Seltzers dropping into a crystal glass of water; how she gave Braniff Airways brilliant visibility by painting its airplanes fresh, vivid colors-and then fell in love with and married the head of the company. She writes about her campaign for the French tourist bureau and how she used a single image-a country man on a bicycle-that today is still the symbol of France's rural life . . . how she traveled the world for Betty Crocker's casserole dishes, how she brought theatricality and fantasy to TV advertising. She tells how she started Wells Rich Greene and ran it like a movie studio. She writes about the clients and the campaigns . . . how she created a new line of cosmetics-Love-for a conservative drug company (it became one of the most successful cosmetics launches in history) . . . how she helped save American Motors from bankruptcy, redesigned its cars and put together an ad campaign that did the unthinkable-compared its unknown Javelin with Ford's beloved Mustang . . . how Midas was "Midasized". . . how, when thousands of Ford dealers had gone out of business, the Ford ads focused not on Ford's cars but on the dedication of its workers, with the slogan "Quality is Job One"; how she made New York the place to be when it was seen as a sinking ship, with the slogan "I Love New York." She writes about taking Wells Rich Greene public and how she became the first woman CEO of a company on the New York Stock Exchange . . . how she made a movie with the last of the Hollywood moguls, Jack Warner. She tells how she transformed a dilapidated, once-famous villa, La Fiorentina, at Cap Ferrat (a Nazi stronghold during the war) into a Mediterranean Eden, and writes about her battle with cancer. She talks about her refusal to globalize Wells Rich Greene and her decision, finally, to sell the company she'd built into the fastest-growing ad agency in history, and what happened to it afterward. Here is the extraordinary story of how Mary Wells Lawrence lived her life in advertising-helped shape her profession, was shaped by it and left her mark on it.
LC Classification Number
HF5810.L34A3 2002
Descripción del artículo del vendedor
Acerca de este vendedor
Hollywood90028
100% de votos positivos•2,6 mil artículos vendidos
Registrado como vendedor particularPor tanto, no se aplican los derechos de los consumidores derivados de las leyes de protección de los consumidores de la UE. La Garantía al cliente de eBay sigue aplicando a la mayoría de compras. Más informaciónMás información
Votos de vendedor (1.010)
- p***9 (919)- Votos emitidos por el comprador.Mes pasadoCompra verificadaTARZAN AND THE FORBIDDEN CITY BY EDGAR RICE BURROUGHS, PAPERBACK, BALLANTINE BOOKS, arrived just as described. The book was shipped promptly. It was packaged securely to prevent any damage. And the price including the shipping charge was an excellent value! Highly recommended seller!
- f***a (526)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaGreat buying experience. Good value, book as described. Book was packed very well and shipped fast. Thank you so much.
- r***r (1773)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaItem was as listed...Super fast shipping packed well.A+++++ E-Bayer!!!!Sams Photofact Auto Radio Series Vol 25 Vtg July 1964 AR-25 Service Manual Buick (#135661271098)
Más que explorar:
- Libros antiguos y de colección D. H. Lawrence,
- Libros infantiles y juveniles mary shelley,
- Libros infantiles y juveniles Mary Pope Osborne,
- Libros de literatura y narrativa Mary Higgins Clark,
- Cómics y novelas gráficas americanos first comics,
- Cómics y novelas gráficas americanos de año de publicación 2002,
- Cómics y novelas gráficas americanos superheroicos Año de publicación 2002
Hollywood90028
100% de votos positivos•2,6 mil artículos vendidos
Registrado como vendedor particularPor tanto, no se aplican los derechos de los consumidores derivados de las leyes de protección de los consumidores de la UE. La Garantía al cliente de eBay sigue aplicando a la mayoría de compras. Más informaciónMás información
Votos de vendedor (1.010)
- p***9 (919)- Votos emitidos por el comprador.Mes pasadoCompra verificadaTARZAN AND THE FORBIDDEN CITY BY EDGAR RICE BURROUGHS, PAPERBACK, BALLANTINE BOOKS, arrived just as described. The book was shipped promptly. It was packaged securely to prevent any damage. And the price including the shipping charge was an excellent value! Highly recommended seller!
- f***a (526)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaGreat buying experience. Good value, book as described. Book was packed very well and shipped fast. Thank you so much.
- r***r (1773)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaItem was as listed...Super fast shipping packed well.A+++++ E-Bayer!!!!Sams Photofact Auto Radio Series Vol 25 Vtg July 1964 AR-25 Service Manual Buick (#135661271098)