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Cutting Edge : Gillette's Journey to Global Leadership by Gordon C. McKibben (1997, Hardcover)

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Product Identifiers

PublisherHarvard Business Review Press

ISBN-100875847250

ISBN-139780875847252

eBay Product ID (ePID)518786

Product Key Features

Book TitleCutting Edge : Gillette's Journey to Global Leadership

Number of Pages427 Pages

LanguageEnglish

Publication Year1997

TopicMarketing / General, Industries / General, International / General, Mergers & Acquisitions, Industrial Technology

IllustratorYes

GenreTechnology & Engineering, Business & Economics

AuthorGordon C. Mckibben

FormatHardcover

Dimensions

Item Height4.1 in

Item Weight33.1 Oz

Item Length9.5 in

Item Width6.5 in

Additional Product Features

Intended AudienceTrade

LCCN97-025517

Dewey Edition21

Dewey Decimal338.7/6885

Table Of ContentPreface Part I--The Stage is Set 1. A Global Heritage 2. Sudden Decline, Slow Recovery 3. The Goal Is Growth Part II--The Search for Balance 4. The Quiet Man from Finance 5. Are You a Steel Man or a Plastic Man? 6. Storm Warnings Part III--Fight for Survival - The Takeover Threats 7. Ten Days of Terror 8. An End to Gradualism 9. The Ivy League Predators Part IV--Fast Track to Global Leadership 10. Warren Buffett Comes Aboard 11. Countdown to Sensor 12. Al Zeien Takes Charge 13. The Sixth Leg Part V--Gillette's Global Culture in Practice 14. The Development of Global Skills 15. Latin America Shows the Way 16. A Foot on the Ground 17. The Reluctant Global Warrior Epilogue Acknowledgments Notes Notes about Sources Index About the Author

SynopsisThis volume offers a behind-the-scenes look at how the Gillette company works, providing insight into its global outlook and strategy. It highlights the company's commitment to innovation, creative advertising and environmental issues.

LC Classification NumberHD9999.R34G556 1998