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Lifestyle Brands: A Guide to Aspirational Marketing by Saviolo
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N.º de artículo de eBay:135901015106
Última actualización el 01 ago 2025 21:07:58 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- En buen estado
- Notas del vendedor
- “Used book in good condition. Shows typical wear. Quick shipping. Satisfaction guaranteed!”
- Book Title
- Lifestyle Brands: A Guide to Aspirational Marketing
- Topic
- Retailing
- Narrative Type
- Retailing
- Genre
- N/A
- Intended Audience
- N/A
- ISBN
- 9781137285928
Acerca de este producto
Product Identifiers
Publisher
Palgrave Macmillan The Limited
ISBN-10
1137285923
ISBN-13
9781137285928
eBay Product ID (ePID)
117290488
Product Key Features
Number of Pages
Xiv, 141 Pages
Language
English
Publication Name
Lifestyle Brands : a Guide to Aspirational Marketing
Subject
Marketing / General, Consumer Guides, Customer Relations, International / General, Strategic Planning
Publication Year
2012
Type
Not Available
Subject Area
Reference, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.3 in
Item Weight
127.4 Oz
Item Length
9.3 in
Item Width
6.5 in
Additional Product Features
LCCN
2012-041125
Dewey Edition
23
Number of Volumes
1 vol.
Illustrated
Yes
Dewey Decimal
658.8/27
Table Of Content
Introduction - Brands and Symbolic Value Brands and Social Identities: an Increasingly Close Link The Brand: What is it, How it Builds Value and Why We Grow Fond of it From Authority to Lifestyle: a Mapping of Brands With High Symbolic Value How Lifestyle Brands Work: an Interpretative Model The Model in Action The Economic Impact and Financial Equity of the Brand Examples include Patagonia, Nike, The Body Shop, Abercrombie & Fitch, Club Med, Diesel, Apple, Virgin
Intended Audience
Trade
Synopsis
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone., What do Apple, Patagonia, Virgin and Slow Food have in common? Why do millions of people identify with Nike and idolize Ferrari cars? Why are some brands simply fads that emerge suddenly and then disappear as quickly, while others become part of a lifestyle and are never forgotten? Antonio Marazza, General Manager of Landor Milan, and Stefania Saviolo, Professor at Bocconi University, investigate the reasons why some brands are adopted by people not for what they do, or what they stand for, but for the inspiration they provide. Drawing on both cutting-edge research and empirical observation, this book offers a practical guide to successfully manage authority, cult, icon and lifestyle brands with examples from industries such as automotive, fashion, luxury, design, where symbolic value creation is key.
LC Classification Number
HD62.4-62.45
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