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Libro de tapa dura Marketing Places and Spaces de Arch G. Woodside (inglés)-

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Marketing Places and Spaces by Arch G. Woodside (English) Hardcover Book
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Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
ISBN-13
9781784419400
Book Title
Marketing Places and Spaces
ISBN
9781784419400

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Product Information

Marketing Places and Spaces' covers a broad range of issues that hospitality and tourism executives will benefit from addressing, but frequently forget to do so. To provide an indication of the broad range and exciting coverage of issues, here are a few titles of the 21 chapters in the volume: Conceptualizing the Value Co-creation Challenges for Tourist Destinations: a Supply-Side Perspective; The Emotional Attachment Built through the Attitudes and Managerial Approach to Place Marketing and Branding - The Golden City of Kremnica, Slovakia; Events as a Differentiation Strategy for Tourist Destinations; How do Tourists Turn Space into Place? - A Conceptualisation for Sustainable Place Marketing; the Influence of Slow City in the Context of Sustainable Destination Marketing; Wedding-based Tourism Development: Insights from an Italian Context.Authors include tourism researchers working in Finland, UK, Macau, Japan, New Zealand, and beyond. A practical strategy guide and an in-depth complement with extensions to Elizabeth Gilbert's 'Eat Pray Love' for hospitality and tourism professionals and educators is the relevant perspective that 'Marketing Places and Spaces' provides.

Product Identifiers

Publisher
Emerald Publishing Limited
ISBN-13
9781784419400
eBay Product ID (ePID)
213499239

Product Key Features

Number of Pages
352 Pages
Publication Name
Marketing Places and Spaces
Language
English
Subject
Marketing, Business
Publication Year
2015
Type
Textbook
Author
Not Available
Format
Hardcover

Dimensions

Item Height
229 mm
Item Weight
635 g
Item Width
152 mm
Volume
10

Additional Product Features

Country/Region of Manufacture
United Kingdom
Series Title
Advances in Culture, Tourism and Hospitality Research

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