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Sensory Branding: Fundamentos multisensual Markenf?hrung de Paul Steiner (Alemania-
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Ubicado en: Melbourne, Australia
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N.º de artículo de eBay:135601804542
Última actualización el 09 may 2025 19:50:03 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- ISBN-13
- 9783658298296
- Book Title
- Sensory Branding
- ISBN
- 9783658298296
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Product Information
Paul Steiner untersucht die marketingspezifische Relevanz des menschlichen Sinnessystems und die verschiedenen Facetten multisensualen Brandings unter Berucksichtigung der Automobilwirtschaft (Fallstudie MINI) und der Neuen Medien.
Product Identifiers
Publisher
Springer Gabler
ISBN-13
9783658298296
eBay Product ID (ePID)
23046438229
Product Key Features
Number of Pages
312 Pages
Language
German
Publication Name
Sensory Branding: Grundlagen Multisensualer Markenfuhrung
Publication Year
2020
Subject
Marketing, Business
Type
Textbook
Format
Paperback
Dimensions
Item Height
210 mm
Item Weight
408 g
Item Width
148 mm
Additional Product Features
Country/Region of Manufacture
Germany
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Información de vendedor profesional
Número de IVA: AU 82107909133, GB 293967539
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