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Consumer Aesthetic Experience in a Retail Context by Krittinee Nuttavuthisit (2010, Trade Paperback)

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Product Identifiers

PublisherAV Akademikerverlag Gmbh & Co. KG

ISBN-103639221680

ISBN-139783639221688

eBay Product ID (ePID)128494857

Product Key Features

Book TitleConsumer Aesthetic Experience in a Retail Context

Number of Pages124 Pages

LanguageEnglish

Publication Year2010

TopicIndustries / Retailing, Marketing / General, Aesthetics

GenrePhilosophy, Business & Economics

AuthorKrittinee Nuttavuthisit

FormatTrade Paperback

Dimensions

Item Height0.3 in

Item Weight6.9 Oz

Item Length9 in

Item Width6 in

Additional Product Features

SynopsisThis book, Consumer Aesthetic Experience in Retail Atmospherics, suggests a way to integrate the philosophy of aesthetics into the domain of retail marketing. Realizing that research on consumer aesthetic experience must broaden into a diverse sociocultural context, this ethnographic study was conducted in a shopping mall with the goal to develop a theory that explains how a variety of consumer aesthetic experiences is formed, and what the major factors that account for this variety are. As a result, this book illustrates the four dominant categories of consumer aesthetic experiences - pure, popular, modern, and postmodern - and their unique characteristics. This study also extends our understanding of the co-creative experience of the consumer and demonstrates how to enhance retail design strategy.