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Positioning : The Battle for Your Mind by Al Ries and Jack Trout (1987, Mass Market)
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POSITIONING: THE BATTLE FOR YOUR MIND By Al Ries & Jack Trout **BRAND NEW**.
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Product Identifiers
PublisherGrand Central Publishing
ISBN-100446347949
ISBN-139780446347945
eBay Product ID (ePID)30930
Product Key Features
Book TitlePositioning : the Battle for Your Mind
Number of Pages213 Pages
LanguageEnglish
Publication Year1987
TopicGeneral, Advertising & Promotion, Personal Growth / Success
FeaturesRevised
GenreSelf-Help, Psychology, Business & Economics
AuthorAl Ries, Jack Trout
FormatMass Market
Dimensions
Item Height0.5 in
Item Weight3.8 Oz
Item Length6.8 in
Item Width4.2 in
Additional Product Features
Intended AudienceTrade
Dewey Edition21
Dewey Decimal659.1
Edition DescriptionRevised edition
SynopsisThis business classic deals with the problems of communicating to a skeptical, media-blitzed public.
