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The Attention Economy by Davenport - Brand New, Free Shipping
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N.º de artículo de eBay:133782893254
Última actualización el 23 jul 2023 06:57:24 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- ISBN
- 9781578514410
- EAN
- 9781578514410
Acerca de este producto
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-10
157851441X
ISBN-13
9781578514410
eBay Product ID (ePID)
7038496350
Product Key Features
Book Title
Attention Economy : Understanding the New Currency of Business
Number of Pages
272 Pages
Language
English
Topic
Organizational Behavior, Sociology / General, Industrial Management, Information Management, Management, Organizational Development
Publication Year
2001
Illustrator
Yes
Genre
Social Science, Business & Economics
Format
Hardcover
Dimensions
Item Height
4.6 in
Item Weight
29.5 Oz
Item Length
9.6 in
Item Width
7.6 in
Additional Product Features
Intended Audience
Trade
LCCN
00-054269
Dewey Edition
21
TitleLeading
The
Dewey Decimal
303.4/833
Table Of Content
Preface 1 A New Perspective on Business: Welcome to the Attention Economy 2 Attention, the Story So Far: What Attention Is and Isn't 3 Doing a Number on You: The Measurement of Attention 4 From Amoebas to Apes: The Psychobiology of Attention 5 Luddites Beware: Attention Technologies 6 The Hidden Persuaders: Lessons from the Attention Industries 7 Eyeballs and Cyber Malls: E-Commerce and Attention 8 Command Performance: Leadership and Attention 9 Focused Choices and Global Resources: Strategy and Attention 10 Off the Org Chart: Organizational Structure and Attention 11 "You've Got (Lots and Lots of) Mail" : Managing Information, Knowledge, and Attention 12 From Myopia to Utopia: The Future of the Attention Economy Notes Index About the Authors
Synopsis
Helps individuals and organizations understand how to effectively give and get attention, one of the biggest commodities--and scarcest-- in the new economy.
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