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Private Label: Turning the Retail Brand Threat... KEITH LINCOLN, LARS THOMASSEN
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Libro en perfecto estado y poco leído. La tapa no tiene desperfectos y si procede, con sobrecubierta para las tapas duras. Incluye todas las páginas sin arrugas ni roturas. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
- ¡Cómpralo ya!Private Label: Turning the Retail Brand Threat... KEITH LINCOLN, LARS THOMASSEN
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USD5,22 (aprox. 4,50 EUR) USPS Media MailTM.
Ubicado en: New York, New York, Estados Unidos
Entrega:
Entrega prevista entre el mar. 22 jul. y el sáb. 26 jul. a 94104
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N.º de artículo de eBay:132400523413
Última actualización el 16 abr 2023 15:25:39 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- ISBN
- 9780749455934
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Product Information
Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those owned, sold and distributed by retailers). Private label growth is outpacing that of manufacturer brands, and the private label industry is now worth an estimated one trillion US dollars. Debunking the myths and looking at all possible scenarios, Private Label encourages brand owners to see the "own brand" problem as a genuine business opportunity that will inspire them to innovate. Moreover, Private Label also suggests ways that retailers can maximize the potential of their own private labels, without damaging their own business. Using research data from a range of global sources, as well as utilizing a comprehensive survey the authors carried out with Saatchi & Saatchi X, Private Label is a gripping and persuasive study of the world of "own brands" and their impact on global markets.
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
0749455934
ISBN-13
9780749455934
eBay Product ID (ePID)
71730617
Product Key Features
Number of Pages
312 Pages
Publication Name
Private Label : Turning the Retail Brand Threat Into Your Biggest Opportunity
Language
English
Subject
Marketing / General, Consumer Guides, Industries / Retailing, Sales & Selling / General, Advertising & Promotion
Publication Year
2009
Type
Not Available
Subject Area
Business & Economics, Référence
Format
Trade Paperback
Dimensions
Item Height
1.1 in
Item Weight
16 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
LCCN
2008-049606
Reviews
"Keen insights into the growing phenomenon of private label brands.... A very practical as well as readable book." -- Choice, "Keen insights into the growing phenomenon of private label brands.... A very practical as well as readable book." -- "Choice", "Keen insights into the growing phenomenon of private label brands.... A very practical as well as readable book." -- Choice
Dewey Edition
22
Target Audience
College Audience
Illustrated
Yes
Dewey Decimal
658.8/27
Lc Classification Number
Hf5429.L52275 2009
Table of Content
** Chapter - 02: Private myths; ** Chapter - 03: Private past; ** Chapter - 04: Private present; ** Chapter - 05: Private future; * Section - TWO: Identifying the opportunity; ** Chapter - 06: The S&S X Global Research Report; ** Chapter - 07: The shopper perspective; ** Chapter - 08: The brand perspective; ** Chapter - 09: The retailer perspective; ** Chapter - 10: The overall perspective; * Section - THREE: Retailizing the brand opportunity; ** Chapter - 11: For every threat there's an opportunity; ** Chapter - 12: The Private principles; ** Chapter - 13: Private principle 1: Running the risk and living the reality; ** Chapter - 14: Private principle 2: Retailize and be radical; ** Chapter - 15: Private principle 3: Tomorrow's global, social and environmental issues are your opportunities today; ** Chapter - 16: Private principle 4: Educate, navigate and inspire; ** Chapter - 17: Private principle 5: Winning 'mind shelf' is the name of the game; ** Chapter - 18: Private principle 6: Innovate, imagineer and involve; ** Chapter - 19: Private principle 7: Restore and reinvent the store; ** Chapter - 20: Private principle 8: Catalyse your communications and brand from till to TV; ** Chapter - 21: Private principle 9: Collaborate and cooperate through co-opetition; ** Chapter - 22: Private principle 10: Shopper solutions steal share of wallet; * Section - FOUR: Retailizing the retailer opportunity; ** Chapter - 23: For every opportunity there's an even bigger opportunity; ** Chapter - 24: Retailer Private principles 1 to 5; ** Chapter - 25: Retailer Private principles 6 to 10; * Section - FIVE: Conclusions; ** Chapter - 26: Realizing the opportunity together ** Chapter - 01: Private facts; * Section - ONE: Understanding the opportunity; ** Chapter - 00: Introduction: the new privatization;
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Apartment Treasures
99,1% de votos positivos•7,1 mil artículos vendidos
Registrado como vendedor profesional
Votos de vendedor (2.218)
- o***d (45)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaVery rare and historic item. It arrived ahead of time, well packed. The price was reasonable , while the items exceeded my expectations. Better than the description. Couldn't be more pleased with this purchase. Wish I can find similar items.
- 3***3 (52)- Votos emitidos por el comprador.Mes pasadoCompra verificadaAs described. Good packaging. Great value. Prompt postage.
- 1***y (182)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaVery cool case in remarkable condition. Just as described and shown in listing. Strong packaging and fast shipping. Excellent seller!