Sealed Loose Leaf for Marketing by Dhruv Grewal and Michael Levy 2021 Ring-bound

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Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
Features
Loose-Leaf
ISBN
9781264155811
Categoría

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Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
1264155816
ISBN-13
9781264155811
eBay Product ID (ePID)
3050396814

Product Key Features

Number of Pages
736 Pages
Publication Name
Loose Leaf for Marketing
Language
English
Publication Year
2021
Subject
Marketing / General, Commerce
Type
Textbook
Author
Dhruv Grewal, Michael Levy
Subject Area
Business & Economics
Format
Ringbound

Dimensions

Item Weight
51.1 Oz

Additional Product Features

Edition Number
8
Intended Audience
College Audience
LCCN
2020-038134
Grade From
College Freshman
Illustrated
Yes
Grade To
College Graduate Student
Table Of Content
CHAPTER 1: OVERVIEW OF MARKETING CHAPTER 2: DEVELOPING MARKETING STRATEGIES AND A MARKETING PLAN CHAPTER 3: DIGITAL MARKETING: ONLINE, SOCIAL, AND MOBILE CHAPTER 4: CONSCIOUS MARKETING, CORPORATE SOCIAL RESPONSIBILITY, AND ETHICS CHAPTER 5: ANALYZING THE MARKETING ENVIRONMENT CHAPTER 6: CONSUMER BEHAVIOR CHAPTER 7: BUSINESS-TO-BUSINESS MARKETING CHAPTER 8: GLOBAL MARKETING CHAPTER 9: SEGMENTATION, TARGETING, AND POSITIONING CHAPTER 10: MARKETING RESEARCH AND ANALYTICS CHAPTER 11: PRODUCT, BRANDING, AND PACKAGING DECISIONS CHAPTER 12: DEVELOPING NEW PRODUCTS CHAPTER 13: SERVICES: THE INTANGIBLE PRODUCT CHAPTER 14: PRICING CONCEPTS FOR CAPTURING VALUE CHAPTER 15: STRATEGIC PRICING METHODS AND TACTICS CHAPTER 16: SUPPLY CHAIN AND CHANNEL MANAGEMENT CHAPTER 17: RETAILING AND OMNICHANNEL MARKETING CHAPTER 18: INTEGRATED MARKETING COMMUNICATIONS CHAPTER 19: ADVERTISING, PUBLIC RELATIONS, AND SALES PROMOTIONS CHAPTER 20: PERSONAL SELLING AND SALES MANAGEMENT
Synopsis
Marketing was designed to show today's social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The eighth edition represents the authors' most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today's mobile and modern students and instructors. Accompanied by McGraw Hill Connect® with SmartBook® 2.0, our highly reliable, digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results as well as a robust suite of instructor resources and a regularly updated author blog.
LC Classification Number
HF5415.G675 2022

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