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Product Identifiers
PublisherDover Publications, Incorporated
ISBN-100486838005
ISBN-139780486838007
eBay Product ID (ePID)17038720515
Product Key Features
LanguageEnglish
TopicAmericana, Manufacturing, Yearbooks & Annuals, Advertising, Technology & Engineering, Reference, Antiques & Collectibles
AuthorRoebuck and Co. Sears Roebuck And Co.
Dimensions
Item Length9 In.
Item Weight16.8 Oz
Item Width6 In.
Additional Product Features
Publication Year2019
LCCN2020-288515
FormatTrade Paperback
TitleLeadingThe
Book Title1942 Sears Christmas Book : Reprinting a Holiday Favorite
Intended AudienceTrade
SynopsisFaithful reprint of the retailer's Christmas catalog offers a nostalgia-inducing look at consumer goods of the 1940s, from toys to housewares, clothing, furniture, candy, and a selection of gifts for servicemen., For generations, the much-anticipated arrival of the Sears gift catalog signaled the start of the holiday season. This faithful reprint of the retailer's 1942 Christmas edition offers a nostalgia-inducing chance to relive those bygone years, when turning the pages of a catalog could excite young minds with dreams of a shiny toy truck or a new doll under the tree. This vintage publication also provides an interesting look at how merchandise has evolved over the years. In 1942, Sears shoppers could purchase toys as well as housewares, clothes, furniture, candy, and gifts to send to servicemen (all at prices that now seem astonishingly low). The wartime catalog includes information about the importance of saving scrap metal for munitions and encourages readers to buy war bonds. This modern republication features a new Introduction with thought-provoking insights into the catalog's historic value., For generations, the much-anticipated arrival of the Sears gift catalog signaled the start of the holiday season. This faithful facsimile of the retailer's 1942 Christmas edition offers a nostalgia-inducing chance to relive those bygone years, when turning the pages of a catalog could excite young minds with dreams of a shiny toy truck or a new doll under the tree. A unique collectible, The 1942 Sears Christmas Book also provides an interesting look at how merchandise has evolved over the years. In 1942, Sears shoppers could purchase toys as well as housewares, clothes, furniture, candy, and gifts to send to servicemen (all at prices that now seem astonishingly low). The wartime catalog even includes information about the importance of saving scrap metal for munitions and encourages readers to buy war bonds. A new Introduction by Ben B. Judd, Jr., PhD, the former chair of the University of New Haven Department of Marketing and International Business, provides thought-provoking insights into the catalog's importance to rural America and the recent downfall of the retail giant.
LC Classification NumberTS199.S425 2019
Number of Pages224 pages
