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Business Management for the IB Diploma Coursebook with Digital Access (2 Years),
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Última actualización el 06 nov 2025 15:17:18 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Book Title
- Business Management for the IB Diploma Coursebook with Digital Ac
- ISBN
- 1009053574
Acerca de este producto
Product Identifiers
Publisher
Cambridge University Press
ISBN-10
1009053574
ISBN-13
9781009053570
eBay Product ID (ePID)
26057260004
Product Key Features
Number of Pages
600 Pages
Language
English
Publication Name
Business and Management for the Ib Diploma : Coursebook
Subject
General, Economics / General
Publication Year
2022
Features
Revised
Type
Not Available
Subject Area
Reference, Business & Economics
Series
Ib Diploma Ser.
Format
Book, Other
Dimensions
Item Height
4.3 in
Item Length
0.4 in
Item Width
3.4 in
Additional Product Features
Edition Number
3
Number of Volumes
1 vol.
Illustrated
Yes
Edition Description
Revised edition
Table Of Content
Contents; How to use this series; How to use this book; Introduction; Unit 1. Introduction to business management; 1. What is a business?; 2. Types of business entities; 3. Business objectives; 4. Stakeholders; 5. Growth and evolution; 6. Multinational companies (MNCs); Unit 2. Human Resource Management; 7. Introduction to human resource management; 8. Organisational structure; 9. Leadership and management (some HL only); 10. Motivation and demotivation (some HL only); 11. Organisational (corporate) culture (HL only); 12. Communication; 13. Industrial/employee relations (HL only); Unit 3. Finance and accounts; 14. Introduction to finance; 15. Costs and revenues; 16. Final accounts (some HL only); 17. Profitability and liquidity ratio analysis; 18. Debt/equity ratio analysis (HL only); 19. Cash flow; 20. Investment appraisal (some HL only); 21. Budgets (HL only); Unit 4. Marketing; 22. Introduction to marketing (some HL only); 23. Marketing planning; 24 Sales forecasting (HL only); 25. Market research; 26. The seven Ps of the marketing mix (some HL only); 27. International marketing (HL only); Unit 5. Operations management; 28. Introduction to operations management; 29. Operations methods; 30. Lean production and quality management (HL only); 31. Location; 32. Break-even analysis; 33. Production planning (HL only); 34. Crisis management and contingency planning (HL only); 35. Research and development (HL only); 36. Management information systems (HL only); Unit 6. Examination skills; 37. Examination skills; Glossary; Key formulas appendix; Acknowledgements; Index.
Synopsis
This print and digital coursebook is organised around the concepts and topics of the new Business Management syllabus. The case-studies and topics are set in accessible international contexts. The coursebook follows the IB Diploma ATL principles, developing higher-order thinking skills and conceptual understanding. The coursebook is focussed on a successful learner journey with clear learning objectives, integrated TOK links, reflection opportunities, self-evaluation checklists, projects, and exam-style questions and support. There are also scaffolded activities to help students develop into confident, independent learners with support, stretch and challenge activities. The resource is written in a clear, accessible style.
LC Classification Number
HD31.2
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CRN: 03516865
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