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Afflicted : 10 BlindspotsSabotaging You and Your Business by Doug Harrison (2023, Trade Paperback)

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Afflicted by Doug Harrison, Victoria Sassine. Title Afflicted. Author Doug Harrison, Victoria Sassine. Format Paperback.

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Product Identifiers

PublisherMorgan James Publishing

ISBN-101631959514

ISBN-139781631959516

eBay Product ID (ePID)13057274210

Product Key Features

Book TitleAfflicted : 10 Blindspotssabotaging You and Your Business

Number of Pages250 Pages

LanguageEnglish

Publication Year2023

TopicSales & Selling / Management, Industries / Media & Communications, Economics / General, Advertising & Promotion

GenreBusiness & Economics

AuthorDoug Harrison

FormatTrade Paperback

Dimensions

Item Length8.5 in

Item Width5.5 in

Additional Product Features

Intended AudienceTrade

Dewey Edition23

Dewey Decimal658

SynopsisOutlines 10 mind traps that businesses can directly recognize as potential (or real) threats to their brand's growth Provides a clear path for any brand to improve their client relationships Encourages business owners and sales professionals to operate from a customer-focused mindset Includes case studies that inform readers of effective solutions to the "10 mind traps" Offers useful insights that elevate individuals and companies Avoids wasting the reader's time by including real;tested strategies that improve customer and client retention, The Rise Framework offers a fresh look at why businesses lose the prospects they should be winning and what to do about it; Doug Harrison outlines the ten mind traps that can drive customers away and provides clear action steps of how to counter them through The Rise Framework of Brand and Business building., Every business and brand suffers from at least one Mind Trap impeding them from owning a more distinctive and profitable place in the world. Within The Rise Framework, Doug Harrison identifies 10 Mind Traps that business owners, marketers, and sales professionals should actively replace when presenting their proposition to customers or clients. Companies lose many prospective clients by being an OverExplainer, Copy Catter, Feature Lister, Glorifier, Tactician, Day Jobber, Pillar Pitcher, Defender, Schmoozer, or Interrogator. Mind Traps occur when individuals operate in a "first-person" mindset that focuses more on what they do instead of why they matter. Scaling Expert Doug Harrison, who has supported over 1,000 businesses reveals how to leverage a "third-person" mentality built upon deep empathy for the customer journey to own and claim the best of who you can be. The Rise Framework reveals an approach to replace worn out elevator pitches and generic marketing with an inspiring tiered explanation of a brand's unique distinctions that works for every situation. Harrison's approach clearly outlines how brands and businesses can uniquely claim their distinct Promise, Pillars, Proof Points, and Power Plant to power their entire organization with ten relatable case studies to illustrate how quickly sales, marketing, operations and culture can be elevated when a brand realizes their full meaning and potential.

LC Classification NumberHD31.2

As told toSassine, Victoria