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The Media Handbook: A Complete Guide - Paperback, by Katz Helen - Acceptable n
USD4,58
Aproximadamente3,91 EUR
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Libro con un desgaste evidente. La tapa puede tener algunos desperfectos, pero el libro está entero. La encuadernación puede estar ligeramente deteriorada, pero mantiene su integridad. Es posible que tenga anotaciones en los márgenes, texto subrayado o resaltado, pero conserva todas las páginas y no tiene ningún desperfecto que dificulte su lectura o comprensión. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
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Ubicado en: Philadelphia, Pennsylvania, Estados Unidos
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Entrega prevista entre el vie. 29 ago. y el vie. 5 sep. a 94104
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N.º de artículo de eBay:126573945145
Última actualización el 22 ago 2025 02:36:39 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Book Title
- The Media Handbook: A Complete Guide to Advertising Media Selecti
- ISBN
- 9781138352643
Acerca de este producto
Product Identifiers
Publisher
Taylor & Francis Group
ISBN-10
1138352640
ISBN-13
9781138352643
eBay Product ID (ePID)
17038676210
Product Key Features
Number of Pages
258 Pages
Language
English
Publication Name
Media Handbook : a Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Subject
Marketing / General, Communication Studies, Industries / Media & Communications, Advertising & Promotion
Publication Year
2019
Type
Textbook
Subject Area
Language Arts & Disciplines, Business & Economics
Series
Routledge Communication Ser.
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
39.7 Oz
Item Length
8.9 in
Item Width
6 in
Additional Product Features
Edition Number
7
Intended Audience
College Audience
TitleLeading
The
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
659
Table Of Content
1. What Is Media? 2. Media in the Marketing Context 3. Developing Optimal Media Objectives and Strategies 4. Exploring the Media Part 1-Paid 5. Exploring the Media Part 2-Paid Digital 6. Exploring the Media: Owned 7. Exploring the Media: Earned 8. Terms, Calculations, and Considerations 9. Creating the Plan 10. Beyond the Plan: Media Buys and Plan Evaluations
Synopsis
The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation., The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations, this seventh edition includes updated statistics and coverage of social media, automation, and the digitization of media.
LC Classification Number
HF5826.5.K38 2019
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- 6***9 (196)- Votos emitidos por el comprador.Mes pasadoCompra verificadaGood value
- c***m (429)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaWOW!; I cannot believe this 4 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 04/19, Sat, Received 04/24 Thur to Hawaii using free shipping; USPS Ground Mail, Paperback Book in Good Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!The Great Crash, 1929 - Paperback, by J K Galbraith - Acceptable (#125958575357)
- _***b (55)- Votos emitidos por el comprador.Mes pasadoCompra verificadaI'm very happy with my purchase. It was an excellent value with free shipping. The condition is as described with a very good appearance and overall quality. The seller replied to my email and it arrived in 4 days!! I highly recommend this seller and give them 👍👍👍👍
- f***f (1604)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaExcellent Seller, Goes the Extra Mile. The Seller Was Incredibly Communicative. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. Item in Described Promised Condition, Thank You Very Much!!!!!!!!!!! A+