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Connected CRM: Implementing a Data-Driven, Customer-Centr
GBP 2,89
Aproximadamente3,44 EUR
Estado:
En muy buen estado
Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un estado excelente. No hay desperfectos visibles en la tapa y se incluye sobrecubierta, si procede, para las tapas duras. Todas las páginas están en perfecto estado, sin arrugas ni roturas y no falta ninguna. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
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Ubicado en: South East, Reino Unido
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Entrega prevista entre el lun. 2 jun. y el mié. 11 jun. a 43230
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N.º de artículo de eBay:126474996688
Última actualización el 19 feb 2025 07:31:11 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Title
- Connected CRM: Implementing a Data-Driven, Customer-Centric Busi
- ISBN
- 9781118835807
Acerca de este producto
Product Information
Praise for Connected CRM ?Many books explore the subject of CRM. In this book the ?m? is for Marketing and David?s seasoned perspective indeed makes it a capital ?M.? Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today?s marketers can leverage advances in technology to create successful customer-centric business strategies.? ?Ted Ward, VP of Marketing, GEICO ?A must-read for CMOs, and more importantly CEOs, to simplify all the buzzwords around ?big data? and dimensionalize the organizational change necessary to become truly customer centric.? ?Theresa McLaughlin, Chief Marketing and Communications Officer, Citizens Financial Group ?Big Data, Social, and Cloud have become overused buzzwords with ambiguous meaning, but David brings to bear his years of industry leadership and experiences to break down today?s trends and opportunities in a practical, actionable fashion. A must-read for anyone who prefers profit over PowerPoint.? ?Manish Bhatt, SVP and Chief Digital Officer, MetLife ?In a data-rich world, consumers demand that marketers turn data into highly relevant and personal experiences??Don?t talk with me as a member of a segment, talk with me about how you will meet my unique expectations and solve my unique problems.? For those of us who grew up in the marketing world of mass and broadcast, this is a tall order. Connected CRM helps marketers unpack customer centricity for their organizations, providing real insight into the development of a framework for enterprise customer centricity; a framework that promises true sustainable advantage.? ?Tom Lamb, CMO, Lowe?s ?Never before has customer data been more available, more necessary to build sales and loyalty, and more confusing to act on. David shows exactly what needs to be done. It?s about time. And we should all thank him. A lot!? ?Steve Cone, EVP of Integrated Value and Strategy, AARP ?The marketers who truly learn to harness the power of customer analytics and big data will take the spoils in an increasingly digital age. Those who don?t will quickly find themselves on a growing heap of failed marketing plans.? ?Paul Guyardo, Chief Revenue and Marketing Officer, DIRECTV
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118835807
eBay Product ID (ePID)
213424897
Product Key Features
Number of Pages
256 Pages
Publication Name
Connected Crm: Implementing a Data-Driven, Customer-Centric Business Strategy
Language
English
Subject
Marketing
Publication Year
2014
Type
Textbook
Format
Hardcover
Dimensions
Item Height
234 mm
Item Weight
440 g
Item Width
158 mm
Additional Product Features
Country/Region of Manufacture
United States
Descripción del artículo del vendedor
Información de vendedor profesional
Número de IVA: GB 724498118
CRN: 03800600
Información sobre seguridad y accesibilidad
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- r***e (2766)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificada2nd of 2-book order: Used book in great condition as described, excellent value, postage included. Safely packaged, very promptly dispatched and early delivery via Royal Mail Tracked: 3 days purchase-to-delivery so thanks for using RMail ~ I always recommend them. Am very pleased with my purchase and happy to recommend this seller. Buy with confidence! Many thanks and best wishes, CJ.Illustrated Guide to Birds of Britain & Europe (British Trust for Ornithology) (#303576326790)
- l***r (719)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThe book unfortunately went to a different address due to the Post workers. Great communication from seller when I contacted them to say it hadn’t arrived. Thankfully it turned up a few days later. Item was packaged well. Good value. Item as described.
- n***s (1823)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThe item was said to be in very good condition? When it arrived and i opened the package the front cover and front page had what looked like coffie stains split over it. Sent message to seller. And they gave me a full refund . With no questions asked. Really good seller.