Imagen 1 de 3
Galería
Imagen 1 de 3
¿Quieres vender uno?
Fundraising Analytics - Hardcover, by Birkholz Joshua M. - Very Good
USD15,00
Aproximadamente12,95 EUR
Estado:
En muy buen estado
Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un estado excelente. No hay desperfectos visibles en la tapa y se incluye sobrecubierta, si procede, para las tapas duras. Todas las páginas están en perfecto estado, sin arrugas ni roturas y no falta ninguna. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
- ¡Cómpralo ya!Fundraising Analytics - Hardcover, by Birkholz Joshua M. - Very Good
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Envío:
USD5,22 (aprox. 4,51 EUR) USPS Media MailTM.
Ubicado en: Alexandria, Virginia, Estados Unidos
Entrega:
Entrega prevista entre el jue. 7 ago. y el mié. 13 ago. a 94104
Devoluciones:
No se aceptan devoluciones.
Pagos:
Compra con confianza
El vendedor asume toda la responsabilidad de este anuncio.
N.º de artículo de eBay:126126577636
Características del artículo
- Estado
- Book Title
- Fundraising Analytics
- ISBN
- 9780470165577
Acerca de este producto
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
047016557X
ISBN-13
9780470165577
eBay Product ID (ePID)
3038308832
Product Key Features
Number of Pages
240 Pages
Language
English
Publication Name
Fundraising Analytics : Using Data to Guide Strategy
Subject
Nonprofit Organizations & Charities / Fundraising & Grants, Nonprofit Organizations & Charities / General
Publication Year
2008
Type
Textbook
Subject Area
Business & Economics
Series
The Afp/Wiley Fund Development Ser.
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
19.1 Oz
Item Length
9 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2007-049356
Reviews
"....is a gift to the massess..a lens into the world of the sophisticated fundraising operations that pump the big bucks into major institutions. Written by Joshua Birkholz, the book's subtitle is 'Using Data to Guide Strategy" and that's what the book delivers." ( CharityChannel.com , June 6, 2008)
Dewey Edition
22
Series Volume Number
174
Illustrated
Yes
Dewey Decimal
658.15/224
Table Of Content
Acknowledgments xi Foreword xiii Chapter 1 Overview of Fundraising Analytics 1 Defining Analytics 3 The Mind of an Analyst 6 What to Expect 11 Enjoy the Journey 14 Chapter 2 Understanding Your Constituents 17 Natural Segments 17 Portfolio Assignment 18 Derived Segments 19 Cluster Analysis Case Study 25 Final Thoughts on Understanding Your Constituents 30 Chapter 3 Analytics and Prospecting 31 Development Business Process 31 Integrated Prospecting System 38 Analytics as Part of the Prospecting System 42 Final Thoughts on Analytics and Prospecting 50 Chapter 4 Analytics and Campaign Planning 51 Assessing Campaign Factors 52 Incorporating Campaign Factors 62 Campaign Pyramid 68 Final Thoughts on Campaign Analytics 70 Chapter 5 Data-Driven Prospect Management 71 Elements of Successful Fundraising Organizations 72 Prospect Management 75 Final Thoughts 113 Chapter 6 Annual Giving Analytics 115 Constituent Life Cycles 117 Traditional Donor Segments 127 Predictive Modeling for Annual Giving and Membership 128 Metrics for Annual Giving 133 Final Thoughts on Annual Giving Analytics 135 Chapter 7 Selecting Data for Mining 137 Selection Criteria 138 Variables to Include in Your File 138 Format for Your Data File 152 Chapter 8 Descriptive Analysis: Basic Statistics and Scoring Models 153 Descriptives 154 Frequency Distribution 159 Cross Tabulation 162 Recoding Variables 164 Correlation 170 Correlation Ranking 173 Calculating Database Capacity 175 RFM Analysis 184 Attachment Score 186 Chapter 9 Regression Analysis 189 Define Business Need or Goal 189 Determine Required Data Elements 190 Model Selection 192 Prepare the Data for Modeling 193 Modeling 197 Model Evaluation 207 Final Thoughts on Predictive Modeling 210 Final Thoughts on Fundraising Analytics 211 Glossary of Common Analytics Terminology 213 AFP Code of Ethical Principles and Standards of Professional Practice 217 A Donor Bill of Rights 218 Index 219
Synopsis
Praise for Fundraising Analytics Using Data to Guide Strategy "Birkholz has shown in print why hes such a sought-after presenter: his ability to humanize descriptive analytics and provide real-world applications of modeling to fundraising challenges. At the same time, the book presents analysts and statisticians with a clear window into the theory and business practices of philanthropy. Fundraising Analytics belongs on every advancement professionals bookshelf!" Robert D. Scott, Executive Director of Development Services Massachusetts Institute of Technology "Identifying and analyzing your best prospects is fundamental to successful fundraising. Particularly for institutions blessed with large databases, the knowledge developed through the use of analytic tools can transform the institutions ability to realize its fundraising potential. By applying science to the art of fundraising, organizations are able to bring hard evidence to management decision-making and better define the optimal size, scope, and makeup of the fundraising enterprise." Richard K. Naum, Vice President of Development Memorial Sloan-Kettering Cancer Center "Companies and institutions in every industry are increasingly discov-ering the power of predictive analytics in gaining competitive advantage and driving success. In Fundraising Analytics, Josh Birkholz paints a clear picture of the application of predictive analytics in the world of nonprofit fundraising. The book establishes an easy-to-follow framework for creating a data-driven approach to decision-making and paves the way for nonprofits to transform their advancement strategies." Jack Noonan, CEO SPSS Inc., a global leader in predictive analytics software "Josh Birkholz makes a complex topic totally accessible. Any organization that doesnt understand the use of analytics today risks not being around tomorrow. This book is a must-have for every development shop." Arthur J. Ochoa, Esquire, Senior Vice President of Community Relations, Cedars-Sinai Medical Center, Praise for Fundraising Analytics Using Data to Guide Strategy "Birkholz has shown in print why he's such a sought-after presenter: his ability to humanize descriptive analytics and provide real-world applications of modeling to fundraising challenges. At the same time, the book presents analysts and statisticians with a clear window into the theory and business practices of philanthropy. Fundraising Analytics belongs on every advancement professional's bookshelf!" -Robert D. Scott, Executive Director of Development Services Massachusetts Institute of Technology "Identifying and analyzing your best prospects is fundamental to successful fundraising. Particularly for institutions blessed with large databases, the knowledge developed through the use of analytic tools can transform the institution's ability to realize its fundraising potential. By applying science to the art of fundraising, organizations are able to bring hard evidence to management decision-making and better define the optimal size, scope, and makeup of the fundraising enterprise." -Richard K. Naum, Vice President of Development Memorial Sloan-Kettering Cancer Center "Companies and institutions in every industry are increasingly discov-ering the power of predictive analytics in gaining competitive advantage and driving success. In Fundraising Analytics, Josh Birkholz paints a clear picture of the application of predictive analytics in the world of nonprofit fundraising. The book establishes an easy-to-follow framework for creating a data-driven approach to decision-making and paves the way for nonprofits to transform their advancement strategies." -Jack Noonan, CEO SPSS Inc., aglobal leader in predictive analytics software "Josh Birkholz makes a complex topic totally accessible. Any organization that doesn't understand the use of analytics today risks not being around tomorrow. This book is a must-have for every development shop." -Arthur J. Ochoa, Esquire, Senior Vice President of Community Relations, Cedars-Sinai Medical Center, Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics shows you how to turn your nonprofit's organizational data--with an appropriate focus on donors--into actionable knowledge. The result--A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors. It provides step-by-step instructions for understanding your constituents, developing metrics to gauge and guide your success, and much more., Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics shows you how to turn your nonprofit's organizational data'with an appropriate focus on donors'into actionable knowledge. The result? A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors., Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics shows you how to turn your nonprofit's organizational data'with an appropriate focus on donors'into actionable knowledge. The result? A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors. It provides step-by-step instructions for understanding your constituents, developing metrics to gauge and guide your success, and much more.
LC Classification Number
HG177.B49 2008
Descripción del artículo del vendedor
Acerca de este vendedor
carlocariz
100% de votos positivos•212 artículos vendidos
Registrado como vendedor particularPor tanto, no se aplican los derechos de los consumidores derivados de las leyes de protección de los consumidores de la UE. La Garantía al cliente de eBay sigue aplicando a la mayoría de compras. Más informaciónMás información
Votos de vendedor (65)
- b***l (6226)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaSo very happy to be your 65th Feedback! Simply gorgeous item in wonderful condition. Very Good Pricing. Needed this to coordinate with an outfit of the same color combo. This was well wrapped with quick shipping. Five-Star Professional Vendor. Many thanks for selling this to me!Ann Taylor Shoes Womens 6 M 2.5” Heels Beige / Gray Suede Pointed Toe (#126006838472)
- c***c (753)- Votos emitidos por el comprador.Último añoCompra verificadaI am very happy with this seller and item purchased. Just as described and arrived promptly. Many thanks.New women’s quarts stainless steel leather band wrist watch (#125606690881)
- j***g (510)- Votos emitidos por el comprador.Último añoCompra verificadaExcellent seller, fast delivery and item as described. Highly recommendLEMAX Christmas Village Blitzen's Den, AC Adaptable Brand New (#126854831714)