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Generation Y in Consumer and Labour Markets (Ro, Parment Hardcover..
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N.º de artículo de eBay:125432080802
Última actualización el 05 abr 2025 10:51:22 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- PublishedOn
- 2011-11-09
- Title
- Generation Y in Consumer and Labour Markets (Routledge Interpret
- Artist
- Not Specified
- ISBN
- 9780415886482
Acerca de este producto
Product Information
Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. Generation Y particularly see work as a venue of self-realization and the boundaries between work and leisure time are becoming blurred--thus the consumer and labor markets converge in some critical dimensions. This book delves into the substantial research body on characteristics and behaviors of the Generation Y, including their relation to other generations and the role of understanding generations in developing effective and attractive organizations. It further outlines the experiences and best practice for attracting, recruiting, selling to, and communicating with Generation Y, based on the author's experiences from hundreds of organizations where he has been involved as a consultant -- offering the reader a better understanding of generations in marketing research, and the impact of generations in employee-employer relations.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780415886482
eBay Product ID (ePID)
109209164
Product Key Features
Number of Pages
154 Pages
Publication Name
Generation Y in Consumer and Labour Markets
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Subject Area
Organizational Sociology
Series
Routledge Interpretive Marketing Research
Format
Hardcover
Dimensions
Item Height
229 mm
Item Weight
363 g
Item Width
152 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
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Número de IVA: GB 724498118
CRN: 03800600
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