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The Way We'll Be : The Zogby Report American Dream by John Zogby, Signed 1st
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Ubicado en: York, Pennsylvania, Estados Unidos
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Entrega prevista entre el jue. 26 jun. y el mar. 1 jul. a 94104
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N.º de artículo de eBay:123799035587
Última actualización el 19 ago 2024 01:59:33 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Regional Cuisine
- American
- Subject
- Commentary
- Special Attributes
- Signed
- ISBN
- 9781400064502
Acerca de este producto
Product Identifiers
Publisher
Random House Publishing Group
ISBN-10
1400064503
ISBN-13
9781400064502
eBay Product ID (ePID)
64353850
Product Key Features
Book Title
Way We'll Be : the Zogby Report on the Transformation of the American Dream
Number of Pages
256 Pages
Language
English
Publication Year
2008
Topic
Consumer Behavior, Sociology / General, General, Research
Illustrator
Yes
Genre
Social Science, Self-Help, Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
16 Oz
Item Length
9.5 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2007-049644
TitleLeading
The
Dewey Edition
22
Dewey Decimal
306.0973/09045
Synopsis
According to super pollster John Zogby, whom The Washington Post calls "the maverick predictor," the conventional wisdom about the United Statesthat we're isolated from the world, politically fragmented, and inclined toward material pleasureisn't just flawed; it may be 180 degrees from the truth. In this far-reaching and illuminating look at contemporary American life, Zogby reveals nothing less than The Way We'll Be . Drawing on thousands of in-depth surveys conducted especially for the book, Zogby points out where we're headedpolitically, culturally, and spiritually. The American dream is in transition; it is rapidly being redefined by four meta-movements: living with limits as consumers and citizens; embracing diversity of views and ways of life; looking inward to find spiritual comfort; and demanding authenticity from the media, our leaders, and leading institutions. Spearheaded by today's eighteen-to-twenty-nine-year-oldsthe "First Global" generationAmericans are becoming more internationalist, consensus-oriented, and environmentally conscious and less willing to identify themselves by the things they do to earn or spend their money. But this is more than a youth tide. Americans of all ages are moving beyond old dividesred state/blue state, pro-life/pro-choice, beer drinker/wine connoisseurto form a new national consensus that will shape the nation for decades to come. Zogby's cogent analysis of the data yields an astonishing perspective on Americans' thoughts, feelings, and beliefs, now and in coming years. Understanding this emerging reality will be key for leaders in all fields who want to reach audiences that are more media-savvy, better informed, and more technologically enabled than ever before individuals in search of rewarding and fulfilling careers in tomorrow's growth fields politicians and CEOs looking to marry policies and practices to the rising demand for social responsibility anyone who wants to market to the emerging new American consensus Beyond telling a fascinating story, the conclusions in this book are a must-read for everyone from Main Street to Madison Avenue to Capitol Hill. Filled with expert analysis and insight from one of today's most successful predictors and trend spotters, The Way We'll Be will redefine how we view America's future.
LC Classification Number
HN90.P8Z64 2008
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