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The Startup Way: How Modern Companies Use Entrepreneuria l Management to Transfor
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Ubicado en: San Jose, California, Estados Unidos
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N.º de artículo de eBay:116733031097
Características del artículo
- Estado
- ISBN
- 9781101903209
Acerca de este producto
Product Identifiers
Publisher
Crown Publishing Group, T.H.E.
ISBN-10
1101903201
ISBN-13
9781101903209
eBay Product ID (ePID)
234974759
Product Key Features
Book Title
Startup Way : How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
Number of Pages
400 Pages
Language
English
Topic
Entrepreneurship, New Business Enterprises, Management
Publication Year
2017
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.5 in
Item Weight
19.6 Oz
Item Length
8 in
Item Width
5 in
Additional Product Features
Intended Audience
Trade
LCCN
2017-038383
TitleLeading
The
Dewey Edition
23
Dewey Decimal
658.4/21
Synopsis
Entrepreneur and bestselling author of The Lean Startup , Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. In The Lean Startup , Eric Ries laid out the practices of successful startups - building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way , he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.
LC Classification Number
HB615.R54 2017
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