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Textbook Understanding Business James Susan M. McHugh William G. Nickels HC Book

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Como nuevo: Libro en perfecto estado y poco leído. La tapa no tiene desperfectos y si procede, con ...
ISBN
9780073105970

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Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
007310597X
ISBN-13
9780073105970
eBay Product ID (ePID)
4038252079

Product Key Features

Number of Pages
800 Pages
Publication Name
Understanding Business
Language
English
Subject
Industrial Management, General
Publication Year
2006
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Author
William G. Nickels, James M. Mchugh, Susan M. Mchugh
Format
Hardcover

Dimensions

Item Height
1.3 in
Item Weight
4.1 Oz
Item Length
11.2 in
Item Width
8.5 in

Additional Product Features

Edition Number
8
Intended Audience
College Audience
LCCN
2006-025567
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
650
Edition Description
Revised edition
Table Of Content
Part 1 Business Trends: Cultivating a Business in Diverse, Global Environments Chapter 1: Managing within the Dynamic Business Environment: Taking Risks and Making Profits Chapter 2: How Economics Affects Business: The Creation and Distribution of Wealth Chapter 3: Competing in Global Markets Chapter 4: Demonstrating Ethical Behavior and Social Responsibility Part 2 Business Ownership: Starting a Small Business Chapter 5: Choosing a Form of Business Ownership Chapter 6: Entrepreneurship and Starting a Small Business Part 3 Business Management: Empowering Employees to Satisfy Customers Chapter 7: Management, Leadership, and Employee Empowerment Chapter 8: Adapting Organizations to Today's Markets Chapter 9: Producing World-Class Goods and Services Part 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services Chapter 10: Motivating Employees and Building Self-Managed Teams Chapter 11: Human Resource Management: Finding and Keeping the Best Employees Chapter 12: Dealing with EmployeeManagement Issues and Relationships Part 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans Chapter 13: Marketing: Building Customer Relationships Chapter 14: Developing and Pricing Products and Services Chapter 15: Distributing Products Quickly and Efficiently Chapter 16: Using Effective Promotional Techniques Part 6 Managing Financial Resources Chapter 17: Understanding Financial Information and Accounting Chapter 18: Financial Management Chapter 19: Securities Markets: Financing and Investing Opportunities Chapter 20: Understanding Money, Financial Institutions and the Federal Reserve Bonus Chapter A: Working Within the Legal Environment of Business Bonus Chapter B: Using Technology to Manage Information Bonus Chapter C: Managing Risk Bonus Chapter D: Managing Personal Finances
Synopsis
Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: the commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, we listen to our customers, and the quality of our supplements package. We consistently look to the experts - full-time faculty members, adjunct instructors, and of course students - to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.
LC Classification Number
HD31.N4897 2008

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