Acerca de este artículo

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-101119231388

ISBN-139781119231387

eBay Product ID (ePID)219142131

Product Key Features

Number of Pages320 Pages

Publication NameBig Data in Practice : How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

LanguageEnglish

Publication Year2016

SubjectKnowledge Capital, Consumer Behavior, General, Databases / General, Strategic Planning

TypeTextbook

AuthorBernard Marr

Subject AreaComputers, Business & Economics

FormatHardcover

Dimensions

Item Height1.3 in

Item Weight16 Oz

Item Length8.6 in

Item Width5.9 in

Additional Product Features

Intended AudienceScholarly & Professional

LCCN2016-002813

Dewey Edition23

Reviews"Another excellent text from Marr." (BCS, August 2016) "Warmly recommended." (The Marketing Society, July 2016) "This book is a brilliant introduction to the concept of big data, perfect for anybody who would like to know what it's all about and how this can be of benefit." (Institute of Management Services Journal, June 2016) "It is refreshing to read a book whose author simply puts the big data hype into practice. Ultimately, it offers a comprehensive narrative of why and how data is transforming the way businesses operate." (Marginalia on Engagement, April 2016), It is refreshing to read a book whose author simply puts the big data hype into practice. Ultimately, it offers a comprehensive narrative of why and how data is transforming the way businesses operate. (Marginalia on Engagement, April 2016)

Dewey Decimal658.4038

Table Of ContentIntroduction 1 1 Walmart: How Big Data is Used to Drive Supermarket Performance 5 2 CERN: Unravelling the Secrets of the Universe With Big Data 11 3 Netflix: How Netflix Used Big Data to Give Us the Programmes We Want 17 4 Rolls-Royce: How Big Data is Used to Drive Success in Manufacturing 25 5 Shell: How Big Oil Uses Big Data 31 6 Apixio: How Big Data is Transforming Healthcare 37 7 Lotus F1 Team: How Big Data is Essential to the Success of Motorsport Teams 45 8 Pendleton & Son Butchers: Big Data For Small Business 51 9 US Olympic Women's Cycling Team: How Big Data Analytics is Used to Optimize Athletes' Performance 57 10 ZSL: Big Data in the Zoo and to Protect Animals 63 11 Facebook: How Facebook Use Big Data to Understand Customers 69 12 John Deere: How Big Data Can Be Applied On Farms 75 13 Royal Bank of Scotland: Using Big Data to Make Customer Service More Personal 81 14 LinkedIn: How Big Data is Used to Fuel Social Media Success 87 15 Microsoft: Bringing Big Data to the Masses 95 16 Acxiom: Fuelling Marketing With Big Data 103 17 US Immigration and Customs: How Big Data is Used to Keep Passengers Safe and Prevent Terrorism 111 18 Nest: Bringing the Internet of Things Into the Home 117 19 GE: How Big Data is Fuelling the Industrial Internet 125 20 Etsy: How Big Data is Used in a Crafty Way 131 21 Narrative Science: How Big Data is Used to Tell Stories 137 22 BBC: How Big Data is Used in the Media 143 23 Milton Keynes: How Big Data is Used to Create Smarter Cities 149 24 Palantir: How Big Data is Used to Help the CIA and to Detect Bombs in Afghanistan 157 25 Airbnb: How Big Data is Used to Disrupt the Hospitality Industry 163 26 Sprint: Profiling Audiences Using Mobile Network Data 169 27 Dickey's Barbecue Pit: How Big Data is Used to Gain Performance Insights Into One of America's Most Successful Restaurant Chains 175 28 Caesars: Big Data at the Casino 181 29 Fitbit: Big Data in the Personal Fitness Arena 189 30 Ralph Lauren: Big Data in the Fashion Industry 195 31 Zynga: Big Data in the Gaming Industry 199 32 Autodesk: How Big Data is Transforming the Software Industry 205 33 Walt Disney Parks and Resorts: How Big Data is Transforming Our Family Holidays 211 34 Experian: Using Big Data to Make Lending Decisions and to Crack Down On Identity Fraud 217 35 Transport for London: How Big Data is Used to Improve and Manage Public Transport in London 223 36 The US Government: Using Big Data to Run a Country 229 37 IBM Watson: Teaching Computers to Understand and Learn 237 38 Google: How Big Data is at the Heart of Google's Business Model 243 39 Terra Seismic: Using Big Data to Predict Earthquakes 251 40 Apple: How Big Data is at the Centre of Their Business 255 41 Twitter: How Twitter and IBM Deliver Customer Insights From Big Data 261 42 Uber: How Big Data is at the Centre of Uber's Transportation Business 267 43 Electronic Arts: Big Data in Video Gaming 273 44 Kaggle: Crowdsourcing Your Data Scientist 281 45 Amazon: How Predictive Analytics Are Used to Get a 360-Degree View of Consumers 287 Final Thoughts 293 About the Author 297 Acknowledgements 299 Index 301

Synopsis"A comprehensive compendium of why, how, and to what effects Big Data analytics are used in today's world" James Kobielus, Big Data Evangelist at IBM HOW THE BEST ARE USING BIG DATA AND HOW YOU CAN TOO Big Data is a game changer not just the next new strategy but the tsunami disrupter that you have to know before your competition runs you over with it. Many people understand the power and importance of Big Data but fail to use it effectively. Big Data in Practice showcases the current state of the art in Big Data, sharing insights into how a diverse group of companies are using Big Data and analytics to solve real-world problems. From retailers using Big Data to predict trends and consumer behaviours, to governments using Big Data to foil terrorist plots as well as the use of Big Data in cities, telecoms, sports, gambling, fashion, manufacturing, research, motor racing, video gaming, and everything in between you'll realize that no matter what job you are in and no matter what industry you work in, Big Data will transform it. "Big Data is disrupting every aspect of business. You're holding a book that provides powerful examples of how companies strive to defy outmoded business models and design new ones with Big Data in mind" Henrik von Scheel, Google Advisory Board Member, The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter, The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively.

LC Classification NumberHD30.2