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Framework for Marketing Management by Kotler, Philip, Keller, Kevin in Used - G
USD105,98
Aproximadamente90,95 EUR
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Libro que se ha leído pero que está en buen estado. Daños mínimos en la tapa, incluidas rozaduras, pero sin roturas ni agujeros. Es posible que no incluya sobrecubierta para tapas duras. Tapa muy poco desgastada. La mayoría de las páginas están en buen estado con muy pocas arrugas o roturas. El texto subrayado a lápiz es prácticamente inexistente, no hay texto resaltado ni anotaciones en los márgenes. No faltan páginas. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
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Entrega prevista entre el sáb. 23 ago. y el mié. 27 ago. a 94104
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N.º de artículo de eBay:115506014762
Última actualización el 19 ene 2023 22:15:47 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Book Title
- Framework for Marketing Management
- ISBN
- 9780133871319
- EAN
- 9780133871319
Acerca de este producto
Product Identifiers
Publisher
Pearson Education
ISBN-10
0133871312
ISBN-13
9780133871319
eBay Product ID (ePID)
208638844
Product Key Features
Number of Pages
360 Pages
Language
English
Publication Name
Framework for Marketing Management
Publication Year
2015
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.3 in
Item Weight
18.6 Oz
Item Length
9 in
Item Width
7.4 in
Additional Product Features
Edition Number
6
Intended Audience
College Audience
LCCN
2014-044334
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
Brief Contents I: Understanding Marketing Management Defining Marketing for the New Realities Developing and Implementing Marketing Strategies and Plans Capturing Marketing Insights and Forecasting Demand II: Connecting with Customers Creating Long-term Loyalty Relationships Analyzing Consumer and Business Markets III: Building Strong Brands Identifying Market Segments and Targets Crafting the Brand Positioning Creating Brand Equity and Driving Growth IV: Shaping the Market Offerings Setting Product Strategy and Introducing New Offerings Designing and Managing Services Developing Pricing Strategies and Programs V: Delivering Value Designing and Managing Integrated Marketing Channels Managing Retailing, Wholesaling, and Logistics VI: Communicating Value Designing and Managing Integrated Marketing Communications Managing Digital Communications Managing Mass Communications Managing Personal Communications VII: Managing the Marketing Organization for Long-Term Success Conducting Marketing Responsibly in the Global Economy
Synopsis
Key Benefit: For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text. Key Topics: Defining Marketing for the New Realities; Developing and Implementing Marketing Strategies and Plans; Capturing Marketing Insights and Forecasting Demand; Creating Long-term Loyalty Relationships; Analyzing Consumer and Business Markets; Identifying Market Segments and Targets; Crafting the Brand Positioning; Creating Brand Equity and Driving Growth; Setting Product Strategy and Introducing New Offerings; Designing and Managing Services; Developing Pricing Strategies and Programs; Designing and Managing Integrated Marketing Channels; Managing Retailing, Wholesaling, and Logistics; Designing and Managing Integrated Marketing Communications; Managing Digital Communications; Managing Mass Communications; Managing Personal Communications; Conducting Marketing Responsibly in the Global Economy Market This book is a primer for those looking for a succinct marketing management title., For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
LC Classification Number
HF5415.13.K636 2016
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Waddle Books
98,8% de votos positivos•595 mil artículos vendidos
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- c***r (558)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaBook exactly as specified, rapid international delivery (USA to UK), and a reasonable price for an out-of-print book. I was also very pleased and reassured by the quality of packaging for the book. It arrived in a cardboard box, and inside, it had brown paper to pad out the box, plus brown paper around the book to further protect it. This meant the book survived international shipping in great condition. On that basis, I highly recommend this seller.Hardstyle Abs: Hit Hard. Lift Heavy. Look the Part. by in New (#127042788743)
- -***_ (26)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThe book arrived right on time. The packaging was excellent. The package contained two books and both were perfectly wrapped to keep them both clean and flat. The book was as described. Clean and crisp. The Price was perfect as well. Overall, I am very happy with my purchase. I would definitely use this seller again.
- l***- (12)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaVery happy with my purchase! The book was new as described and was safely shipped in a protective bubble mailer, it arrived pristine condition. It's important to me that any books I order arrive undamaged, so this was such a relief. I will definitely remember this seller if I want any more books in the future.
Waddle Books
98,8% de votos positivos•595 mil artículos vendidos
Registrado como vendedor profesional
Votos de vendedor (221.042)
- c***r (558)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaBook exactly as specified, rapid international delivery (USA to UK), and a reasonable price for an out-of-print book. I was also very pleased and reassured by the quality of packaging for the book. It arrived in a cardboard box, and inside, it had brown paper to pad out the box, plus brown paper around the book to further protect it. This meant the book survived international shipping in great condition. On that basis, I highly recommend this seller.Hardstyle Abs: Hit Hard. Lift Heavy. Look the Part. by in New (#127042788743)
- -***_ (26)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThe book arrived right on time. The packaging was excellent. The package contained two books and both were perfectly wrapped to keep them both clean and flat. The book was as described. Clean and crisp. The Price was perfect as well. Overall, I am very happy with my purchase. I would definitely use this seller again.
- l***- (12)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaVery happy with my purchase! The book was new as described and was safely shipped in a protective bubble mailer, it arrived pristine condition. It's important to me that any books I order arrive undamaged, so this was such a relief. I will definitely remember this seller if I want any more books in the future.