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Handbook of Culture and Consumer Behavior by Angela Y. Lee, Sharon Ng (Paperback, 2015)

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Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.

Product Identifiers

Publisher
Oxford University Press
ISBN-13
9780199388523
eBay Product ID (ePID)
213362051

Product Key Features

Subject Area
Social Psychology, Experimental Psychology
Series
Frontiers in Culture and Psychology
Author
Angela Y. Lee, Sharon Ng
Publication Name
Handbook of Culture and Consumer Behavior
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2015
Type
Textbook
Number of Pages
368 Pages

Dimensions

Item Height
234 mm
Item Width
159 mm
Item Weight
484 g

Additional Product Features

Country/Region of Manufacture
United States
Editor
Angela Y. Lee, Sharon Ng

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Handbook of Culture and Consumer Behavior by Angela Y. Lee, Sharon Ng (Paperback, 2015)

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artículo 1 Handbook of Culture and Consumer Behavior Paperback

artículo 2 Handbook of Culture and Consumer Behavior, Paperback by Ng, Sharon (EDT); Lee...

artículo 3 Handbook of Culture and Consumer Behavior (Frontiers in - Paperback NEW Sharon N

artículo 4 Handbook of Culture and Consumer Behavior - 9780199388523

artículo 5 NG - HB OF CULTURE AND CONSUMER BEHAVIOR P - New paperback or softback - N555z

artículo 6 Handbook of Culture and Consumer Behavior (Fron. Ng, Lee Paperback<|

artículo 7 Handbook of Culture and Consumer Behavior by Sharon Ng (English) Paperback Book

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