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Power of Glamour : Longing and the Art of Visual Persuasion by Virginia Postrel (2017, Trade Paperback)
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Power of Glamour : Longing and the Art of Visual Persuasion, Paperback by Postrel, Virginia, ISBN 1416561129, ISBN-13 9781416561125, Brand New, Free shipping in the US An exploration of glamour, a potent cultural force that influences where people choose to live, which careers to pursue, where to invest, and how to vote, offers empowerment to be smarter about engaging with the world.
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Product Identifiers
PublisherSimon & Schuster
ISBN-101416561129
ISBN-139781416561125
eBay Product ID (ePID)204081147
Product Key Features
Book TitlePower of Glamour : Longing and the Art of Visual Persuasion
Number of Pages288 Pages
LanguageEnglish
TopicMarketing / General, General, Aesthetics
Publication Year2017
IllustratorYes
GenrePhilosophy, Social Science, Business & Economics
AuthorVirginia Postrel
FormatTrade Paperback
Dimensions
Item Height0.7 in
Item Weight17.1 Oz
Item Length9.1 in
Item Width7.4 in
Additional Product Features
Intended AudienceTrade
LCCN2013-026988
TitleLeadingThe
Dewey Edition23
Dewey Decimal111/.85
SynopsisWhat is it that creates that pleasurable pang of desire--the feeling of "if only"? If only I could wear those clothes, belong to that group, drive that car, live in that house, be (or be with) that person? Postrel identifies the three essential elements in all forms of glamour and explains how they work to create a distinctive sensation of projection and yearning. The Power of Glamour is the very first book to explain what glamour really is--not just style or a personal quality but a phenomenon that reveals our inner lives and shapes our decisions, large and small. By embodying the promise of a different and better self in different and better circumstances, glamour stokes ambition and nurtures hope, even as it fosters sometimes-dangerous illusions. From vacation brochures to military recruiting ads, from the Chrysler Building to the iPad, from political utopias to action heroines, Postrel argues that glamour is a seductive cultural force. Its magic stretches beyond the stereotypical spheres of fashion or film, influencing our decisions about what to buy, where to live, which careers to pursue, where to invest, and how to vote. The result is myth shattering: a revelatory theory that explains how glamour became a powerful form of nonverbal persuasion, one that taps into our most secret dreams and deepest yearnings to influence our everyday choices., In provocative detail with more than one hundred illustrations, critically acclaimed author Virginia Postrel separates glamour from glitz, revealing what qualities make a person, an object, a setting, or an experience glamorous. What is it that creates that pleasurable pang of desire the feeling of if only ? If only I could wear those clothes, belong to that group, drive that car, live in that house, be (or be with) that person? Postrel identifies the three essential elements in all forms of glamour and explains how they work to create a distinctive sensation of projection and yearning. The Power of Glamour is the very first book to explain what glamour really is not just style or a personal quality but a phenomenon that reveals our inner lives and shapes our decisions, large and small. By embodying the promise of a different and better self in different and better circumstances, glamour stokes ambition and nurtures hope, even as it fosters sometimes-dangerous illusions. From vacation brochures to military recruiting ads, from the Chrysler Building to the iPad, from political utopias to action heroines, Postrel argues that glamour is a seductive cultural force. Its magic stretches beyond the stereotypical spheres of fashion or film, influencing our decisions about what to buy, where to live, which careers to pursue, where to invest, and how to vote. The result is myth shattering: a revelatory theory that explains how glamour became a powerful form of nonverbal persuasion, one that taps into our most secret dreams and deepest yearnings to influence our everyday choices."
LC Classification NumberBH39.P66925 2013
