No quedan existencias de este artículo.

Search Engine Advertising: Buying Y..., Seda, Catherine

worldofbooksinc
(275523)
Vendedor profesional
Registrado como vendedor profesional
Otros artículos del vendedor
Contactar con el vendedor
USD7,69
Aproximadamente6,61 EUR
Estado:
En buen estado
Envío:
Gratis USPS Media MailTM.
Ubicado en: Montgomery Illinois, Estados Unidos
Entrega:
Entrega prevista entre el jue. 11 dic. y el lun. 15 dic. a 94104
Calculamos el plazo de entrega con un método patentado que combina diversos factores, como la proximidad del comprador a la ubicación del artículo, el servicio de envío seleccionado, el historial de envíos del vendedor y otros datos. Los plazos de entrega pueden variar, especialmente en épocas de mucha actividad.
Devoluciones:
30 días para devoluciones. El vendedor paga el envío de la devolución.
Pagos:
    Diners Club

Compra con confianza

Garantía al cliente de eBay
Si no recibes el artículo que has pedido, te devolvemos el dinero. Más informaciónGarantía al cliente de eBay - se abre en una nueva ventana o pestaña
El vendedor asume toda la responsabilidad de este anuncio.
N.º de artículo de eBay:354679654786
Última actualización el 12 nov 2025 18:32:50 H.EspVer todas las actualizacionesVer todas las actualizaciones

Características del artículo

Estado
En buen estado: Libro que se ha leído pero que está en buen estado. Daños mínimos en la tapa, ...
Book Title
Search Engine Advertising: Buying Your Way to the Top to Incre...
ISBN
0321495993
EAN
9780321495990
Date of Publication
20090527
Release Title
Search Engine Advertising: Buying Your Way to the Top to Incre...
Artist
Seda, Catherine
Brand
N/A
Colour
N/A
Categoría

Acerca de este producto

Product Identifiers

Publisher
Pearson Education
ISBN-10
0321495993
ISBN-13
9780321495990
eBay Product ID (ePID)
57023206

Product Key Features

Number of Pages
288 Pages
Language
English
Publication Name
Search Engine Advertising : Buying Your Way to the Top to Increase Sales
Publication Year
2009
Subject
E-Commerce / Internet Marketing, Web / Browsers, Web / Search Engines
Features
Revised
Type
Textbook
Subject Area
Computers, Business & Economics
Author
Kevin Lee, Catherine Seda, Mary O'brien
Series
Voices That Matter Ser.
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
16.2 Oz
Item Length
9 in
Item Width
7.1 in

Additional Product Features

Edition Number
2
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
659.1/44
Table Of Content
Introduction Part I Paid Search Fundamentals Chapter 1 Search Engine Advertising Overview Chapter 2 The Engines: Google, Yahoo, Microsoft, and Beyond Chapter 3 Essential Pre-Planning Chapter 4 Marketing Campaign Foundation Part II Planning a Successful PPC Campaign Strategy Chapter 5 Direct Response and Branding Metrics Chapter 6 Campaign Setup: Structuring Your Listings Chapter 7 Campaign Setup: Keywords Chapter 8 Campaign Setup: Titles and Descriptions Chapter 9 Campaign Setup: Conversion Pages, Bids, and Budgets Chapter 10 Going Live Chapter 11 Campaign Management, Bids, Technology, Agencies, In-House or Blended Part III Beyond the Big Three Engines Chapter 12 Additional Search Traffic Sources Chapter 13 Contextual Keyword Targeting Chapter 14 Extending Search with Behavior Appendix More Than Just a Glossary Index
Edition Description
Revised edition
Synopsis
"A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!" --Danny Sullivan, Editor SearchEngineWatch.com Nothing delivers high-quality traffic like the search engines, but if you're not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want to buy what you sell. And they can pinpoint exactly the right landing pages using not only keywords, but also geography, time of day, and more. With a little education and pre-planning, any company can launch a profitable search engine advertising program. Key features in this book include learning how to: * Buy top positions on the major search engines profitably * Transform poor ad copy into ads that deliver results * Increase visitor-to-buyer conversions * Begin paid search advertising now, even if you're a novice * Use advanced techniques to evaluate and improve your results * Leverage successes from Google into Yahoo, Microsoft, and more * Leave the unprofitable clicks to your competition while grabbing the most profitable ones, "A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!" Danny Sullivan, Editor SearchEngineWatch.com Nothing delivers high-quality traffic like the search engines, but if you're not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want to buy what you sell. And they can pinpoint exactly the right landing pages using not only keywords, but also geography, time of day, and more. With a little education and pre-planning, any company can launch a profitable search engine advertising program. Key features in this book include learning how to: · Buy top positions on the major search engines profitably · Transform poor ad copy into ads that deliver results · Increase visitor-to-buyer conversions · Begin paid search advertising now, even if you're a novice · Use advanced techniques to evaluate and improve your results · Leverage successes from Google into Yahoo, Microsoft, and more · Leave the unprofitable clicks to your competition while grabbing the most profitable ones, A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do Danny Sullivan, Editor SearchEngineWatch.com Nothing delivers high-quality traffic like the search engines, but if you re not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want to buy what you sell. And they can pinpoint exactly the right landing pages using not only keywords, but also geography, time of day, and more. With a little education and pre-planning, any company can launch a profitable search engine advertising program. Key features in this book include learning how to: Buy top positions on the major search engines profitably Transform poor ad copy into ads that deliver results Increase visitor-to-buyer conversions Begin paid search advertising now, even if you re a novice Use advanced techniques to evaluate and improve your results Leverage successes from Google into Yahoo, Microsoft, and more Leave the unprofitable clicks to your competition while grabbing the most profitable ones"
LC Classification Number
HF6146.I58

Descripción del artículo del vendedor

Información de vendedor profesional

Certifico que todas mis actividades de venta cumplirán todas las leyes y reglamentos de la UE.
Números de responsabilidad ampliada del productor (RAP):
Un vendedor tendrá un número de RAP si se ha registrado oficialmente como productor de un determinado tipo de producto y asumido la responsabilidad de gestionar los residuos generados por dicho producto.

Acerca de este vendedor

worldofbooksinc

98,6% de votos positivos•1,2 millones artículos vendidos

Se unió el feb 2020
Suele responder en 24 horas
Registrado como vendedor profesional
Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help ...
Ver más
Visitar tiendaContactar

Valoraciones detalladas sobre el vendedor

Promedio durante los últimos 12 meses
Descripción precisa
4.8
Gastos de envío razonables
5.0
Rapidez de envío
5.0
Comunicación
5.0

Votos de vendedor (315.688)

Todas las valoracionesselected
Positivas
Neutras
Negativas
  • d***0 (439)- Votos emitidos por el comprador.
    Últimos 6 meses
    Compra verificada
    Item bought:  Ocean Ramsey Shark book * Item value for the money  5/5 * Condition matching as advertised  5/5 * Quickly dispatched  5/5 * Arrived on time  5/5 * Shipping cost for this type of item  5/5 * Packaging quality for this item  5/5 * Seller recommendation  5/5 * Communication:  NA (not needed as it arrived on time) * Comments:  Ty for your business!!
    Full Color Version WHAT YOU SHOULD KN..., Ramsey, Ocean (#317091156240)
  • o***a (54)- Votos emitidos por el comprador.
    Mes pasado
    Compra verificada
    I thought I was ordering a paper back, especially considering the price was only around $10. I'm not sure if they shipped a hard cover by mistake. But I am more than happy to accept it. The description wasn't clear on what it was. So this could very well have been the intended item. I was not very impressed with their customer service at all. It took them days to respond and they didn't seem to care about the delay in shipping. I might purchase again, but I would be cautious as it was delayed.
    The Vampire Chronicles: Interview with t..., Rice, Anne (#317291857024)
  • r***1 (182)- Votos emitidos por el comprador.
    Últimos 6 meses
    Compra verificada
    The book was exactly as described and arrived quickly. The only problem is a recurring one with this seller and other similar sellers - the book is poorly packaged in a plastic envelope and gets heavily bumped in shipping. I would like to see the books wrapped before shipment, but I understand this can't be done for cost reason. Luckily it isn't an expensive book, and I will continue to purchase basic books from this seller. A+++++
    The Narrow Road to the Deep North and..., Basho, Matsuo (#316498951864)
Ver todos los votos