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Routledge Communication Ser.: Media Economics : Theory and Practice by James Owers (1998, Trade Paperback)

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MEDIA ECONOMICS : THEORY & PRACTICE By Rodney Carveth *Excellent Condition*.

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Product Identifiers

Publisher
Routledge
ISBN-10
0805818421
ISBN-13
9780805818420
eBay Product ID (ePID)
652021

Product Key Features

Number of Pages
320 Pages
Language
English
Publication Name
Media Economics : Theory and Practice
Publication Year
1998
Subject
Communication Studies, Media Studies, Economics / General
Features
New Edition
Type
Textbook
Subject Area
Language Arts & Disciplines, Social Science, Business & Economics
Author
James Owers
Series
Routledge Communication Ser.
Format
Trade Paperback

Dimensions

Item Weight
19.1 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Edition Number
2
Intended Audience
Scholarly & Professional
LCCN
97-011806
Dewey Edition
21
Dewey Decimal
338.4/730223
Table Of Content
Contents: Preface. Part I: Economic Value and Structure. J. Owers, R. Carveth, A. Alexander, An Introduction to Media Economics Theory and Practice. D. Gomery, Media Ownership: Concepts and Principles. R. Corn-Revere, R. Carveth, Economics and Media Regulation. B.J. Bates, Valuation of Media Properties. G.W. Ozanich, M.O. Wirth, Mergers and Acquisitions: A Communications Industry Overview. Part II: Industries and Practices. R.G. Picard, The Economics of the Daily Newspaper Industry. B.R. Litman, The Economics of Television Networks: New Dimensions and New Alliances. S.L. Carroll, H.H. Howard, The Economics of the Cable Industry. D. Gomery, The Economics of Hollywood: Money and Media. J.D. Tankel, W. Williams, Jr., The Economics of Contemporary Radio. E.W. Rothenbuhler, J.M. Streck, The Economics of the Music Industry. R. Carveth, J. Owers, A. Alexander, J. Fletcher, The Economics of International Media. R. Carveth, J. Owers, A. Alexander, The Economics of Online Media. Appendices: Media Accounting Practices. Financial Management.
Edition Description
New Edition
Synopsis
The importance of media economics became apparent in the massive business reorganizations of the 1980s and the 1990s. Due to regulatory, technological, and financial changes, media became the target of takeovers, breakups, mergers, and acquisitions. Media economics became much more than understanding cash flow within a single business organization. This book is designed to focus on the principles of economics in the business sector and to apply them to specific media industries. It examines the process of media economics decision making through an exploration of such topics as industrial restructuring, regulatory constraints upon media operations, and changing economic value. The first part of this book focuses on the concerns of media economics, the techniques of economic and business analysis, and overall characteristics of the rapidly changing media environment. The second part examines economic practice within specific media industries.
LC Classification Number
P96.E25M4 1998

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Routledge Communication Ser.: Media Economics : Theory and Practice by James Owers (1998, Trade Paperback)

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