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Exploring Strategy (9th Edition) By Gerry Johnson, Richard Whittington, Kevan S
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- ¡Cómpralo ya!Exploring Strategy (9th Edition) By Gerry Johnson, Richard Whittington, Kevan S
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Ubicado en: Land O' Lakes, Florida, Estados Unidos
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Entrega prevista entre el vie. 7 nov. y el vie. 14 nov. a 94104
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N.º de artículo de eBay:333851833329
Última actualización el 23 ago 2024 23:56:35 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Topic
- Exploration
- ISBN
- 9780273735496
Acerca de este producto
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0273735497
ISBN-13
9780273735496
eBay Product ID (ePID)
110825971
Product Key Features
Number of Pages
600 Pages
Language
English
Publication Name
Exploring Strategy
Publication Year
2011
Subject
General, Strategic Planning
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
44.2 Oz
Item Length
10.3 in
Item Width
7.7 in
Additional Product Features
Edition Number
9
Intended Audience
College Audience
Dewey Edition
22
Dewey Decimal
658.4012
Edition Description
Revised edition
Table Of Content
1 Introducing Strategy Part I - THE STRATEGIC POSITION Introduction to Part I 2 The environment 3 Strategic Capabilities 4 Strategic Purpose 5 Culture and Strategy Commentary on Part I The Strategic Position Part II - STRATEGIC CHOICES Introduction to Part II 6 Business Strategy 7 Corporate strategy and diversification 8 International strategy 9 Innovation and entrepreneurship 10 Mergers, acquisitions and alliances Commentary on Part II Strategic Choices Part III - STRATEGY IN ACTION Introduction to Part III 11 Evaluation strategies 12 Strategy development processes 13 Organising for success 14 Leadership and strategic change 15 The practice of strategy Commentary on Part III Strategy in Action
Synopsis
Exploring Strategy offers an outstanding and engaging real-world view of strategy. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration and application to make sense of the subject. With unique and powerful learning tools such as fantastic case studies, a new strategy simulation and video assignments and having sold over 900,000 copies worldwide, Exploring Strategy provides a proven high quality resource that you can't do without. Explore hot topics in cutting edge issues such as innovation and entrepreneurship, strategic change and acquisitions and alliances. Consider the 'key debates' and the different strategy 'lenses' to get new perspectives and set you on your way to better grades in your assignments and exams. Follow up on the recommended readings at the end of each chapter. They will enhance your learning and give you an extra edge in your course work. Put yourself in the driving seat with the Strategy Experience simulation, which gives you practical hands-on experience of strategic decision-making in organisations. Create a personalised study plan that identifies your strengths and weaknesses, then recommends a tailored set of resources that will help to develop your understanding of strategy. Download audio and video resources, including case studies on IKEA, Land Rover and the Eden Project, that put a spotlight on strategy in practice., "Exploring Strategy" offers an outstanding and engaging real-world view of strategy. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration and application to make sense of the subject. With unique and powerful learning tools such as fantastic case studies, a new strategy simulation and video assignments and having sold over 900,000 copies worldwide, "Exploring Strategy" provides a proven high quality resource that you can't do without. Explore hot topics in cutting edge issues such as innovation and entrepreneurship, strategic change and acquisitions and alliances. Consider the 'key debates' and the different strategy 'lenses' to get new perspectives and set you on your way to better grades in your assignments and exams. Follow up on the recommended readings at the end of each chapter. They will enhance your learning and give you an extra edge in your course work. Put yourself in the driving seat with the Strategy Experience simulation, which gives you practical hands-on experience of strategic decision-making in organisations. Create a personalised study plan that identifies your strengths and weaknesses, then recommends a tailored set of resources that will help to develop your understanding of strategy. Download audio and video resources, including case studies on IKEA, Land Rover and the Eden Project, that put a spotlight on strategy in practice.
LC Classification Number
HD30.28
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