Innovation: The 5 Disciplines for Creating What Customers Want by Carlson/Wilmot

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ISBN
9780307336699

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Product Identifiers

Publisher
Crown Publishing Group, T.H.E.
ISBN-10
0307336697
ISBN-13
9780307336699
eBay Product ID (ePID)
50236167

Product Key Features

Book Title
Innovation : the Five Disciplines for Creating What Customers Want
Number of Pages
368 Pages
Language
English
Topic
Customer Relations, Personal Success, Inventions, Development / Business Development
Publication Year
2006
Illustrator
Yes
Genre
Technology & Engineering, Business & Economics
Author
Curtis R. Carlson, William W. Wilmot
Format
Hardcover

Dimensions

Item Height
1.2 in
Item Weight
22.3 Oz
Item Length
9.5 in
Item Width
6.4 in

Additional Product Features

Intended Audience
Trade
LCCN
2006-003861
Reviews
"Innovation-mystery or mastery? For Carlson and Wilmot, the answer is definitely the latter. Following the example of Deming's approach to quality-another of those magically powerful substances-they lay out a thoughtful, practical methodology for managing innovation projects through to successful outcomes. Sure, in that one percent inspiration there may be the occasional moment of mystery, but for those of us operating in the ninety-nine percent perspiration part of the field, it's terrific to finally get a great user's manual." -Goeffrey Moore, author ofDealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution, "Innovation-mystery or mastery? For Carlson and Wilmot, the answer is definitely the latter. Following the example of Deming's approach to quality-another of those magically powerful substances-they lay out a thoughtful, practical methodology for managing innovation projects through to successful outcomes. Sure, in that one percent inspiration there may be the occasional moment of mystery, but for those of us operating in the ninety-nine percent perspiration part of the field, it's terrific to finally get a great user's manual." -Goeffrey Moore, author of Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution
Dewey Edition
22
Dewey Decimal
658.4/063
Synopsis
Nothing is more important to business success than innovation . . . And here's what you can do about it on Monday morning with the definitive how-to book from the world's leading authority on innovation When it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking about--literally. SRI has pioneered innovations that day in and day out are part of the fabric of your life, such as: *The computer mouse and the personal computer interface you use at home and work *The high-definition television in your living room *The unusual numbers at the bottom of your checks that enable your bank to maintain your account balance correctly *The speech-recognition system used by your financial services firm when you call for your account balance or to make a transaction. Each of these innovations--and literally hundreds of others--created new value for customers. And that's the central message of this book. Innovation is not about inventing clever gadgets or just "creativity." It is the successful creation and delivery of a new or improved product or service that provides value for your customer and sustained profit for your organization. The first black-and-white television, for example, was just an interesting, cool invention until David Sarnoff created an innovation--a network--that delivered programming to an audience. The genius of this book is that it provides the "how" of innovation. It makes innovation practical by getting two groups who are often disconnected--the managers who make decisions and the people on the front lines who create the innovations--onto the same page. Instead of smart people grousing about the executive suite not recognizing a good idea if they tripped over it and the folks on the top floor wondering whether the people doing the complaining have an understanding of market realities, Carlson and Wilmot's five disciplines of innovation focus attention where it should be: on the creation of valuable new products and services that meet customer needs. Innovation is not just for the "lone genius in the garage" but for you and everyone in your enterprise. Carlson and Wilmot provide a systematic way to make innovation practical, one intimately tied to the way things get done in your business. Teamwork isn't enough; Creativity isn't enough; A new product idea isn't enough True innovation is about delivering value to customers. Innovation reveals the value-creating processes used by SRI International, the organization behind the computer mouse, robotic surgery, and the domain names .com, .org, and .gov. Curt Carlson and Bill Wilmot show you how to use these practical, tested processes to create great customer value for your organization., The how-to of innovation--the process for rapidly creating new products and services--is presented by the source that created Tide, the computer mouse, high-definition television, and is now pioneering robotic surgery., Nothing is more important to business success than innovation . . . And here's what you can do about it on Monday morning with the definitive how-to book from the world's leading authority on innovation When it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking about--literally. SRI has pioneered innovations that day in and day out are part of the fabric of your life, such as: -The computer mouse and the personal computer interface you use at home and work -The high-definition television in your living room -The unusual numbers at the bottom of your checks that enable your bank to maintain your account balance correctly -The speech-recognition system used by your financial services firm when you call for your account balance or to make a transaction. Each of these innovations--and literally hundreds of others--created new value for customers. And that's the central message of this book. Innovation is not about inventing clever gadgets or just "creativity." It is the successful creation and delivery of a new or improved product or service that provides value for your customer and sustained profit for your organization. The first black-and-white television, for example, was just an interesting, cool invention until David Sarnoff created an innovation--a network--that delivered programming to an audience. The genius of this book is that it provides the "how" of innovation. It makes innovation practical by getting two groups who are often disconnected--the managers who make decisions and the people on the front lines who create the innovations--onto the same page. Instead of smart people grousing about the executive suite not recognizing a good idea if they tripped over it and the folks on the top floor wondering whether the people doing the complaining have an understanding of market realities, Carlson and Wilmot's five disciplines of innovation focus attention where it should be: on the creation of valuable new products and services that meet customer needs. Innovation is not just for the "lone genius in the garage" but for you and everyone in your enterprise. Carlson and Wilmot provide a systematic way to make innovation practical, one intimately tied to the way things get done in your business. Teamwork isn't enough; Creativity isn't enough; A new product idea isn't enough True innovation is about delivering value to customers. Innovation reveals the value-creating processes used by SRI International, the organization behind the computer mouse, robotic surgery, and the domain names .com, .org, and .gov. Curt Carlson and Bill Wilmot show you how to use these practical, tested processes to create great customer value for your organization.
LC Classification Number
HD45.C37 2006

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