Unlevel the Playing Field The Biggest M Frederick Vallaeys Hardcover

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Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
ISBN
9781544523347

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Product Identifiers

Publisher
Scribe Media
ISBN-10
1544523343
ISBN-13
9781544523347
eBay Product ID (ePID)
10057274479

Product Key Features

Book Title
Unlevel the Playing Field : the Biggest Mindshift in Ppc History
Number of Pages
262 Pages
Language
English
Publication Year
2022
Topic
Marketing / General, Intelligence (Ai) & Semantics, E-Commerce / Internet Marketing
Genre
Computers, Business & Economics
Author
Frederick Vallaeys
Format
Hardcover

Dimensions

Item Height
0.8 in
Item Weight
16.5 Oz
Item Length
8.5 in
Item Width
5.5 in

Additional Product Features

Intended Audience
Trade
Reviews
"Automotive retail is one of the most competitive environments in North America. Advertising in that sector is even more so. When we began to take our advertising in-house, we knew we would have to automate in order to stay competitive with large established agencies that had represented us for years. Using a Canadian metaphor, we have leveraged Fred's insights on AI to skate where the puck is going to build a custom solution in-house. Following the digital strategies outlined by Fred has given us an edge and allowed our in-house firm to expand beyond our own stores to represent dealerships across Canada-all while keeping our personnel costs in check and our performance above industry averages." Paul Jobson, Director of Marketing at Bruce Automotive Group "As a seasoned marketer, it is sometimes hard to admit that our roles as digital marketers are always changing. As Fred states in his book, no one likes to not be in control. Fred does an outstanding job outlining what we need to do: shift our mindset and lean into automation. We need to become more strategic marketers, even with less data. I highly recommend this book to new and seasoned marketing professionals." Brooke Osmundson, Senior Director of Digital Strategy at NordicClick Interactive "The new age of automation has left the PPC industry scratching its head. Why is Google pushing automation? How should we work in tandem with automation? How do we gain a competitive edge? In Unlevel the Playing Field, Vallaeys doesn't just answer these important questions-he will also change your entire perspective on the digital marketing landscape." Patrick Gilbert, Chief Operating Officer of AdVenture Media Group
Synopsis
Today's digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This follow-up to Frederick's first book dives into three key areas of search marketing-bidding, targeting, and messaging-to illustrate how automation layering can take your campaigns to the next level of profitability. Whether you're an agency or an in-house marketer focused on e-commerce or lead gen, this book shows how to differentiate yourself in the digital marketing crowd with a new path to increased sales, improved returns, and the opportunity to make ad platforms work for you.

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