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The Art of the Start, by Guy Kawasaki - Hardback
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- ¡Cómpralo ya!The Art of the Start, by Guy Kawasaki - Hardback
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Ubicado en: Easton, Pennsylvania, Estados Unidos
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Entrega prevista entre el mar. 2 dic. y el lun. 8 dic. a 94104
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N.º de artículo de eBay:202653749814
Última actualización el 27 dic 2021 19:23:35 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Como nuevo
- Notas del vendedor
- “Hardback book is used but appears to be in good condition - there is no dust jacket with this copy.”
- Subject
- Business & Economics
- ISBN
- 9781591840565
- EAN
- 9781591840565
Acerca de este producto
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
1591840562
ISBN-13
9781591840565
eBay Product ID (ePID)
30785801
Product Key Features
Book Title
Art of the Start : the Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Number of Pages
226 Pages
Language
English
Publication Year
2004
Topic
Personal Finance / Investing, Entrepreneurship, New Business Enterprises, Small Business
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
16 Oz
Item Length
9.6 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2004-044773
TitleLeading
The
Reviews
"A successful entrepreneur requires three things: a garage, an idea, and this book-Guy's irrepressible guide to the raw essentials of life in a young company. I wish we could post all this information on Sequoia Capital's Web site because it would make our jobs much easier." -Michael Moritz, Sequoia Capital "When God made the universe, He took Guy's advice and started small and put his whole heart into it. Okay, not everything turned out perfect, but as The Art of the Start makes clear, there are no guarantees, only great opportunities. Read this book and then go do something wonderful." -Geoffrey Moore, author of Crossing the Chasm "This is a delightful, complete, and consummately practical entrepreneur's handbook-quintessential Kawasaki. Every person who wants to start a business should read it. And read the footnote on page eight. There's more good stuff in here, but this alone is worth the price of the book." -Clayton Christensen, author of The Innovator's Dilemma and The Innovator's Solution "I have built my business into an internationally famous brand, and yet after reading this book, I have this nearly uncontrollable urge to chuck my whole business and start all over again. Guy's book revealed so many things I had never even suspected and shattered so many of my illusions, that it read like a novel. I would love to be the bank for the people who read this book." -Jay Conrad Levinson, author of the Guerrilla Marketing series of books "As useful for the next great not-for-profit as for the next great VC-funded startup. Anyone trying to change the world should read The Art of the Start . I wish it had been around when I started Teach for America." -Wendy Kopp, president and founder of Teach for America, "A successful entrepreneur requires three things: a garage, an idea, and this book--Guy's irrepressible guide to the raw essentials of life in a young company. I wish we could post all this information on Sequoia Capital's Web site because it would make our jobs much easier." --Michael Moritz, Sequoia Capital "When God made the universe, He took Guy's advice and started small and put his whole heart into it. Okay, not everything turned out perfect, but as The Art of the Start makes clear, there are no guarantees, only great opportunities. Read this book and then go do something wonderful." --Geoffrey Moore, author of Crossing the Chasm "This is a delightful, complete, and consummately practical entrepreneur's handbook--quintessential Kawasaki. Every person who wants to start a business should read it. And read the footnote on page eight. There's more good stuff in here, but this alone is worth the price of the book." --Clayton Christensen, author of The Innovator's Dilemma and The Innovator's Solution "I have built my business into an internationally famous brand, and yet after reading this book, I have this nearly uncontrollable urge to chuck my whole business and start all over again. Guy's book revealed so many things I had never even suspected and shattered so many of my illusions, that it read like a novel. I would love to be the bank for the people who read this book." --Jay Conrad Levinson, author of the Guerrilla Marketing series of books "As useful for the next great not-for-profit as for the next great VC-funded startup. Anyone trying to change the world should read The Art of the Start . I wish it had been around when I started Teach for America." --Wendy Kopp, president and founder of Teach for America, "A successful entrepreneur requires three things: a garage, an idea, and this book--Guy's irrepressible guide to the raw essentials of life in a young company. I wish we could post all this information on Sequoia Capital's Web site because it would make our jobs much easier." --Michael Moritz, Sequoia Capital "When God made the universe, He took Guy's advice and started small and put his whole heart into it. Okay, not everything turned out perfect, but as The Art of the Start makes clear, there are no guarantees, only great opportunities. Read this book and then go do something wonderful." --Geoffrey Moore, author of Crossing the Chasm "This is a delightful, complete, and consummately practical entrepreneur's handbook--quintessential Kawasaki. Every person who wants to start a business should read it. And read the footnote on page eight. There's more good stuff in here, but this alone is worth the price of the book." --Clayton Christensen, author of The Innovator's Dilemma and The Innovator's Solution "I have built my business into an internationally famous brand, and yet after reading this book, I have this nearly uncontrollable urge to chuck my whole business and start all over again. Guy's book revealed so many things I had never even suspected and shattered so many of my illusions, that it read like a novel. I would love to be the bank for the people who read this book." --Jay Conrad Levinson, author of the Guerrilla Marketing series of books "As useful for the next great not-for-profit as for the next great VC-funded startup. Anyone trying to change the world should read The Art of the Start . I wish it had been around when I started Teach for America." --Wendy Kopp, president and founder of Teach for America
Dewey Edition
22
Grade From
Twelfth Grade
Dewey Decimal
658.1/1
Grade To
UP
Table Of Content
Contents A friend is one to whom you can pour out the contents of your heart, chaff and grain alike. Knowing that the gentlest of hands will take and sift it, keep what is worth keeping, and with a breath of kindness, blow the rest away. —anonymous Read Me Firstxi Causation Chapter 1: The Art of Starting 3 Articulation Chapter 2:The Art of Positioning 29 Chapter 3:The Art of Pitching 44 Chapter 4:The Art of Writing a Business Plan 66 Activation Chapter 5:The Art of Bootstrapping 79 Chapter 6:The Art of Recruiting 100 Chapter 7:The Art of Raising Capital 119 Proliferation Chapter 8:The Art of Partnering 151 Chapter 9:The Art of Branding 167 Chapter 10:The Art of Rainmaking 192 Obligation Chapter 11:The Art of Being a Mensch 211 Afterword 217 Index 219
Synopsis
A new product, a new service, a new company, a new division, a new anything - where there's a will, Kawasaki shows the way with his essential steps to launching one's dreams., A new product, a new service, a new company, a new division, a new organization, a new anything where there s a will, here s the way. It begins with a dream that just won t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea. But what does it take to turn your idea into action? Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes. In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author ofbestselling business books and articles, he has advised thousands of people who are making their startup dreams real. From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that s more art than science the art of the start. "
LC Classification Number
HD62.5.K38 2004
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Categorías populares de esta tienda
Votos de vendedor (1.711)
- 4***y (811)- Votos emitidos por el comprador.Mes pasadoCompra verificadaItem as described! Well wrapped for shipping! Arrived fast! Great seller! Thank you!
- h***r (1433)- Votos emitidos por el comprador.Último añoCompra verificadaExactly as presented. Good communication. Securely packaged with prompt delivery. A+++++Savoir Vivre, YA053 Meadow Splendor 12-1/8" Chop Plate/Rd Serving Platter - Used (#202405029522)
- y***g (500)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThe book is perfect! Thank you for packing it securely and shipping it so quickly!