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Call of the Mall (Paco Underhill, 2004, Paperback)
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Libro con un desgaste evidente. La tapa puede tener algunos desperfectos, pero el libro está entero. La encuadernación puede estar ligeramente deteriorada, pero mantiene su integridad. Es posible que tenga anotaciones en los márgenes, texto subrayado o resaltado, pero conserva todas las páginas y no tiene ningún desperfecto que dificulte su lectura o comprensión. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
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Ubicado en: Marshalltown, Iowa, Estados Unidos
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N.º de artículo de eBay:156939631109
Características del artículo
- Estado
- ISBN
- 9780743235921
Acerca de este producto
Product Identifiers
Publisher
Simon & Schuster
ISBN-10
0743235924
ISBN-13
9780743235921
eBay Product ID (ePID)
30779862
Product Key Features
Book Title
Call of the Mall : the Geography of Shopping by the Author of Why We Buy
Number of Pages
240 Pages
Language
English
Publication Year
2005
Topic
Industries / Retailing, Consumer Behavior, Popular Culture
Genre
Social Science, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.4 in
Item Weight
9 Oz
Item Length
8.4 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
LCCN
2003-064960
Reviews
Tom Peters author of Re-imagine! Call of the Mall is a delightful romp through one of America's most socially telling and economically important phenomena. The book establishes Paco Underhill, already one of our premier marketing gurus, as a heavyweight social commentator. I didn't know how little I knew about this centerpiece of our culture., The Atlantic Fascinating... Call of the Mall's unique contribution to the field is less the sociological analysis than the shock of personal recognition Underhill provokes as he lasers in on some unexamined moments in modern life. Only a retail specialist could be so attuned to the human condition in all its shabby, formless boredom...Underhill is our bard of the suburbs., The Boston Globe Underhill has the social scientist's uncanny ability to describe what is right under our noses with a lucidity that makes the mundane buying, selling, chowing down, hanging out positively riveting. The picture he leaves us with is surprisingly provocative...What malls do right, what they do wrong, and how they must adapt or else come into clear focus in this entertaining, unconventional survey., Lauren Weisbergerauthor ofThe Devil Wears PradaCall of the Mallexplains why we shop 'til we drop -- all in one spot., The AtlanticFascinating...Call of the Mall'sunique contribution to the field is less the sociological analysis than the shock of personal recognition Underhill provokes as he lasers in on some unexamined moments in modern life. Only a retail specialist could be so attuned to the human condition in all its shabby, formless boredom...Underhill is our bard of the suburbs., The Boston GlobeUnderhill has the social scientist's uncanny ability to describe what is right under our noses with a lucidity that makes the mundane buying, selling, chowing down, hanging out positively riveting. The picture he leaves us with is surprisingly provocative...What malls do right, what they do wrong, and how they must adapt or else come into clear focus in this entertaining, unconventional survey., The New York TimesUnderhill's sharp observations...have an obvious appeal for anyone who has ever been manipulated by discreet mall psychology., The New York Times Underhill's sharp observations...have an obvious appeal for anyone who has ever been manipulated by discreet mall psychology., Tom Petersauthor ofRe-imagine!Call of the Mallis a delightful romp through one of America's most socially telling and economically important phenomena. The book establishes Paco Underhill, already one of our premier marketing gurus, as a heavyweight social commentator. I didn't know how little I knew about this centerpiece of our culture., John B. MenzerExecutive Vice President and President/CEO, International Division, Wal-Mart Stores, Inc.A most amusing and unique view of the mall culture. A fascinating look at its customers, retailers, and mall developers. Once again, Paco Underhill has broken new ground with his thought provoking insights. Well done., Lauren Weisberger author of The Devil Wears Prada Call of the Mall explains why we shop 'til we drop -- all in one spot.
Dewey Edition
22
Dewey Decimal
306.3/0973
Synopsis
The author of the international bestseller Why We Buy --praised by The New York Times as "a book that gives this underrated skill the respect it deserves"--now takes us to the mall, a place every American has experienced and has an opinion about. Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy , now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall--America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time. It's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn't., Paco Underhill, the Margaret Mead of shopping and author of the huge international bestsellerWhy We Buy,now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall -- America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.It's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes.Call of the Mallexamines how we use the mall, what it means, why it works when it does, and why it sometimes doesn't.
LC Classification Number
HF5430.3.U53 2004
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