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THE PRACTICE OF PUBLIC RELATIONS (13TH EDITION) By Fraser P. Seitel used
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Ubicado en: Winston-Salem, North Carolina, Estados Unidos
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N.º de artículo de eBay:135686538526
Características del artículo
- Estado
- Book Title
- The Practice of Public Relations (13th Edition)
- ISBN-10
- 0134170113
- ISBN
- 9780134170114
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Product Identifiers
Publisher
Pearson Education
ISBN-10
0134170113
ISBN-13
9780134170114
eBay Product ID (ePID)
219295543
Product Key Features
Number of Pages
464 Pages
Publication Name
Practice of Public Relations
Language
English
Publication Year
2016
Subject
Public Relations
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
25.9 Oz
Item Length
9.8 in
Item Width
7.9 in
Additional Product Features
Edition Number
13
Intended Audience
College Audience
LCCN
2015-032218
TitleLeading
The
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
659.20973
Table Of Content
Part I: Evolution 1. Defining Public Relations 2. The History and Growth of Public Relations Part II: Preparation/Process 3. Communication 4. Public Opinion 5. Management 6. Ethics 7. The Law 8. Research Part III: The Publics 9. Media 10. Social Media 11. Employee Relations 12. Government Relations 13. Community Relations 14. International Consumer Relations Part IV: Execution 15. Public Relations Writing 16. Integrated Marketing Communications 17. Crisis Management 18. Launching a career
Synopsis
For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel's writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations., For courses in public relations. Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel's writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations., Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel's writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations. KEY TOPICS: Defining Public Relations; The History and Growth of Public Relations; Communication; Public Opinion; Management; Ethics; The Law; Research; Media; Social Media; Employee Relations; Government Relations; Community Relations; International Consumer Relations; Public Relations Writing; Integrated Marketing Communications; Crisis Management; Launching a career MARKET: For anyone interested in public relations.
LC Classification Number
HM1221.S45 2016
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