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Leveraging Japan: Marketing to the New Asia: Op. Fields, Katahira, Wind<|
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Ubicado en: South East, Reino Unido
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N.º de artículo de eBay:126298974108
Última actualización el 08 ene 2025 16:51:08 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- PublishedOn
- 1999-12-03
- Title
- Leveraging Japan: Marketing to the New Asia: Opening the Gateway
- Artist
- Not Specified
- ISBN
- 9780787946630
Acerca de este producto
Product Information
Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. To read the first chapter from this book, click here.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780787946630
eBay Product ID (ePID)
91484077
Product Key Features
Number of Pages
356 Pages
Publication Name
Leveraging Japan: Marketing to the New Asia
Language
English
Subject
Government, Finance, Management
Publication Year
2000
Type
Textbook
Format
Hardcover
Dimensions
Item Height
236 mm
Item Weight
672 g
Item Width
162 mm
Additional Product Features
Country/Region of Manufacture
United States
Descripción del artículo del vendedor
Información de vendedor profesional
Número de IVA: GB 724498118
CRN: 03800600
Información sobre seguridad y accesibilidad
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- r***e (2763)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificada2nd of 2-book order: Used book in great condition as described, excellent value, postage included. Safely packaged, very promptly dispatched and early delivery via Royal Mail Tracked: 3 days purchase-to-delivery so thanks for using RMail ~ I always recommend them. Am very pleased with my purchase and happy to recommend this seller. Buy with confidence! Many thanks and best wishes, CJ.Illustrated Guide to Birds of Britain & Europe (British Trust for Ornithology) (#303576326790)
- l***r (718)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThe book unfortunately went to a different address due to the Post workers. Great communication from seller when I contacted them to say it hadn’t arrived. Thankfully it turned up a few days later. Item was packaged well. Good value. Item as described.
- n***s (1822)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThe item was said to be in very good condition? When it arrived and i opened the package the front cover and front page had what looked like coffie stains split over it. Sent message to seller. And they gave me a full refund . With no questions asked. Really good seller.